Senior Manager, eCommerce Strategy – Operations

Sky Betting & Gaming

. Own the commercial strategy for Shop and Ticketing within the Fanatics app, defining how the shopping experience drives app acquisition, engagement, and repeat purchase behavior .

Posted 9/29/2026full-timeNew York City • New York • United StatesSenior💰 $150,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in commercial strategy and product marketing within consumer-facing businesses, with a strong focus on digital retail and app-based commerce. Proven ability to analyze customer behavior and drive cross-functional initiatives that enhance shopping experiences and business performance.

Highest-signal resume keywords

Commercial StrategyDigital Retail ExperienceAnalytical SkillsCross-Functional LeadershipCommunication Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Business Performance ReportingCustomer Cohort AnalysisFunnel Performance AnalysisData-Driven Decision MakingCampaign DevelopmentFeature DevelopmentPerformance Metrics TrackingMarket Analysis

Soft Skills

Influencing Without AuthorityManaging AmbiguityPrioritization

Tools & Technologies

Analytics ToolsDashboard Software

Industry Keywords

Consumer-Facing BusinessesApp-Based CommerceDirect-To-Consumer (DTC)MarketplaceSpecialty Retail

About the role

Key responsibilities & impact

Own the commercial strategy for Shop and Ticketing within the Fanatics app, defining how the shopping experience drives app acquisition, engagement, and repeat purchase behavior
Build and maintain business performance baselines, dashboards, weekly reporting, and key transactional and customer metrics with Analytics and Finance
Define and track customer cohort performance, including first-time buyer conversion, repeat purchase rate, and basket size
Analyze customer behavior, purchase patterns, and funnel performance to identify growth opportunities and inform campaigns, features, and merchandising decisions
Lead development and execution of commercial initiatives, including seasonal campaigns and new feature builds, with Product, Marketing, and Design
Assess the competitive landscape, identify shopping-experience friction, and build a prioritized roadmap of tests and optimizations with Product and Research
Partner with Loyalty (FanCash/Fanatics ONE) to align Shop and Ticketing mechanics with broader ecosystem engagement and rewards
Influence product roadmap decisions using evidence-based assessments of customer and business impact

Requirements

What you’ll need

Bachelor’s degree preferred
7+ years of experience in commercial strategy, product marketing, or digital product management within consumer-facing businesses
Hands-on experience with digital retail or app-based commerce (DTC, marketplace, specialty retail, or similar) required
Strong analytical skills and experience owning business performance reporting and translating data into strategic recommendations
Proven ability to drive cross-functional initiatives in matrixed organizations, influencing without direct authority across Product, Marketing, and Analytics
Excellent communication skills and ability to distill complex analysis into clear narratives for executive and working-team audiences
Comfortable operating with ambiguity and managing multiple priorities in a fast-paced environment
Based in or able to commute to the Fanatics NYC office a minimum of three days per week

Benefits

Comp & perks

In-person onboarding and cultural immersion may be included for full-time, non-seasonal hires through Launching into Better: LIVE
Benefits information provided at https://benefitsatfanatics.com/
Base and bonus compensation