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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media management, content creation, and community engagement across platforms like Instagram, Facebook, TikTok, and YouTube. Proven ability to develop social strategies, manage campaigns, and analyze performance metrics to drive brand growth.
Highest-signal resume keywords
Social Media ManagementContent CreationCommunity EngagementSocial Publishing ToolsInfluencer Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Short-Form Video EditingMobile Content CreationAudience Growth AnalysisContent Strategy DevelopmentSocial Metrics Monitoring
Soft Skills
Excellent Communication SkillsStrong Organizational SkillsCollaboration with Cross-Functional Teams
Tools & Technologies
SociSprout SocialSprinklrLaterHootsuite
Industry Keywords
Consumer BrandsRetailEntertainmentHospitalityFranchise
About the role
Key responsibilities & impact- Serve as the day-to-day owner of Sky Zone's social presence
- Develop and evolve Sky Zone’s social strategy with Brand & Demand leadership and agency partners
- Help shape annual and seasonal social plans, channel roles, audience priorities, content strategy, and brand opportunities
- Translate brand strategy, campaign priorities, and business objectives into social priorities
- Recommend opportunities related to emerging platforms and consumer behaviors
- Manage daily publishing across Instagram, Facebook, TikTok, YouTube, and emerging platforms
- Execute the social content calendar and coordinate publishing schedules, approvals, and assets
- Ensure content is accurate, on-brand, and optimized for each platform
- Support seasonal campaigns, promotions, partnerships, and brand initiatives
- Monitor and engage with comments, direct messages, tags, and brand mentions
- Foster community conversations and relationships, encourage user-generated content, and escalate issues
- Capture photo and video content during events, park visits, creator activations, and brand experiences
- Create and edit Reels, TikToks, Stories, and short-form videos using mobile-first editing tools
- Partner with the social agency on content planning, campaign execution, creator activations, and reporting
- Coordinate with Brand, Digital, PR, Operations, Partnerships, and Creative teams
- Coordinate content requests, approvals, production timelines, creators, and content library organization
- Coordinate creator visits and influencer activations, including communications, scheduling, logistics, approvals, and deliverables
- Monitor social conversations, audience sentiment, cultural trends, channel performance, and social metrics
- Prepare recurring reports on audience growth, engagement, and content performance
- Provide insights and recommendations to improve engagement, content performance, and community growth
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field, or equivalent experience
- 6-8 years of experience managing social media for a consumer, retail, entertainment, hospitality, lifestyle, or franchise brand
- Deep understanding of Instagram, Facebook, TikTok, YouTube, and emerging social platforms
- Experience with community management and social publishing tools such as Social, Sprout Social, etc.
- Experience creating and editing short-form social content for Instagram, TikTok, Facebook, and YouTube Shorts
- Strong understanding of mobile content creation, including composition, lighting, video editing, caption writing, and platform best practices
- Comfortable shooting and editing content using an iPhone or similar mobile device
- Excellent written and verbal communication skills
- Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment
- Strong understanding of platform trends, short-form video, creator culture, and social best practices
- Experience working collaboratively with agencies and cross-functional teams
- Experience supporting influencer or creator marketing programs
- Experience with Soci, Sprout Social, Sprinklr, Later, Hootsuite, or similar social management platforms
- Experience working in entertainment, hospitality, retail, franchise, or consumer brands
- Passion for creating engaging content and building online communities
- Ability to remain stationary, with or without reasonable accommodation
Benefits
Comp & perks- Medical coverage
- Dental coverage
- Vision coverage
- 401k plan with company matching
- Bonus opportunity
