Demonstrates expertise in performance marketing with a focus on digital acquisition channels, budget management, and incrementality testing. Proven ability to optimize campaigns and lead teams to achieve growth targets while leveraging data-driven insights.

Highest-signal resume keywords

Performance MarketingDigital Acquisition ChannelsIncrementality TestingBudget ManagementCreative Optimization

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own core digital acquisition channels for Skylight Calendar
Manage an eight-figure budget across Meta, Google, TikTok and AppLovin
Optimize spend to maximize growth while meeting blended and channel-level CAC and contribution targets
Build monthly, quarterly and promotional spend plans tied to revenue, inventory and margin goals
Design campaign structures for algorithmic performance and oversee optimization strategy
Manage small teams executing channel plans and provide hands-on adjustments as needed
Test new channels and tactics using hypotheses, success criteria and scaling thresholds
Own the roadmap for digital incrementality testing, including geo-holdouts and lift studies
Reconcile platform reporting with incrementality, MMM and post-purchase survey data
Evaluate halo effects across retail, Amazon and DTC sales
Partner with ecommerce to test funnels and optimize conversion rate
Set creative priorities and resourcing with creative, brand and product marketing teams
Oversee a high-velocity creative testing program
Collaborate with channel leads on testing roadmaps for audiences, messaging and offers
Lead and develop media buyers and analysts
Manage agency and platform partners
Explain performance changes, causes and next steps to leadership
Report to the Director of Growth

Requirements

What you’ll need

8+ years in performance marketing, with 3+ years in a growth leadership role at a consumer brand
Strong paid social and paid search competency at scale
Has managed an eight-figure annual budget across Meta, Google and at least one other channel, allocating spend based on marginal returns
Has designed and run incrementality tests and used MMM or causal measurement to make spend decisions
Deep fluency in unit economics: CAC, MER, contribution margin, payback and LTV
Strong creative instincts, with the ability to turn performance data into briefs that produce winning ads
Strong technical understanding of signal infrastructure, including pixels, Conversions API, server-side tracking and first-party data
Comfortable pulling your own data; SQL or BI tools like Omni or Looker are a plus
Omnichannel experience where digital spend supports retail, or experience with hardware plus subscription businesses is a bonus
Must be based in the United States; the company hires across the U.S.

Benefits

Comp & perks

Competitive Salary + Equity Package
401K matching
Wellness, learning, and home-office budgets
Health, Dental & Vision Medical Plans
Tremendous autonomy to set the direction of your work
Unlimited PTO
Company holidays on the first Friday of every month (Excluding November, December, and January)

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid SocialPaid SearchUnit EconomicsCACMERContribution MarginPaybackLTVSQLCausal Measurement

Soft Skills

LeadershipCollaborationCreative InstinctsData AnalysisCommunication

Tools & Technologies

MetaGoogleTikTokAppLovinConversions APIServer-Side TrackingFirst-Party DataOmniLooker

Industry Keywords

EcommerceRetailDTC SalesConsumer BrandOmnichannel Experience