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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in lead qualification and nurturing within the IT services sector, utilizing methodologies such as BANT and GPCT to optimize sales processes. Proficient in CRM management and data organization to enhance sales funnel efficiency and reporting accuracy.
Highest-signal resume keywords
Lead Qualification MethodologiesCRM ManagementInside Sales ExperienceB2B Sales Funnel UnderstandingEnglish Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead QualificationSales Funnel ManagementData AnalysisPerformance MetricsNegotiation SkillsSales ReportingLead PrioritizationSales Conversion MetricsCustomer Relationship ManagementSales Strategy Development
Soft Skills
Commercial MindsetOrganizational SkillsProactivityResilienceDiscipline
Tools & Technologies
CRM PlatformsHubSpotPipedriveSalesforceAutomation Tools
Certifications & Qualifications
Bachelor's DegreeAssociate DegreePostgraduate QualificationMBA
Industry Keywords
IT ServicesSaaSTechnology ServicesB2B SalesLead Nurturing
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Prospect, validate, and qualify inbound and outbound leads for IT services and products
- Understand leads’ profiles, buying stage, and needs, including fit, timing, budget, and decision-making authority
- Apply qualification frameworks and criteria such as BANT, GPCT, or similar methodologies
- Record interactions and keep CRM data up to date
- Organize opportunities by sales funnel stage and ensure data quality for reporting and forecasting
- Conduct outreach by phone, email, WhatsApp, and other digital channels
- Perform structured follow-up through lead qualification or disqualification
- Schedule qualified meetings between leads and Sales Executives / Account Executives
- Confirm attendance, align expectations, and share relevant information before meetings
- Support the organization of sales representatives’ calendars, avoiding conflicts and optimizing sales time
- Nurture leads with relevant content and maintain relationships with prospective customers
- Share insights on objections, recurring pain points, and lead needs
- Contribute to scripts, outreach approaches, sales materials, and campaigns
- Work with Sales to increase the conversion of MQLs into SQLs and opportunities
- Participate in weekly alignment meetings with Marketing and Sales
- Provide feedback on lead and campaign quality
- Help refine the ICP and qualification criteria
- Identify leads’ IT-related challenges, problems, and objectives
- Record insights to support proposal personalization
- Classify and document qualified, nurtured, uninterested, or poor-fit leads
Requirements
What you’ll need- Commercially minded and target-driven
- Comfortable working with performance indicators, activity targets, and results
- Organized and disciplined in CRM management
- Strong persuasion and initial negotiation skills
- Comfortable using automation tools and technology
- Proactive with strong lead-prioritization skills
- Resilient and committed to continuous improvement
- Previous experience in IT, SaaS, or technology services sales
- Knowledge of or experience with CRM platforms such as HubSpot, Pipedrive, Salesforce, or similar
- Experience in Inside Sales, Pre-Sales, or SDR roles in a B2B environment
- Practical understanding of the B2B sales funnel, conversion metrics, and lead qualification
- Familiarity with qualification methodologies such as BANT, SPIN, or GPCT is a plus
- Intermediate or advanced English, depending on the company’s customer profile
- Bachelor’s degree, associate degree, postgraduate qualification, or MBA
- English proficiency at an intermediate level, as indicated in the job posting
Benefits
Comp & perks- Career development plan
- Birthday day off
- Wedding leave
- Long-service award
- Child’s birthday day off
- Certification reimbursement
- Meal voucher
- Work from home
- Performance bonus
- Commission