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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth and demand generation strategies, with a strong focus on product marketing, content creation, and performance tracking. Proficient in leveraging AI tools and analytics to optimize marketing efforts and drive lead acquisition.
Highest-signal resume keywords
Growth MarketingProduct MarketingContent CreationLifecycle MessagingPartner Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth MarketingDemand GenerationProduct MarketingContent StrategySEOAnalytics ToolsLifecycle Messaging PlatformsCMS ManagementPerformance MetricsCo-Marketing Campaigns
Soft Skills
Strong WritingAnalytical ThinkingCommunication
Tools & Technologies
AI ToolsProduct Analytics ToolsLifecycle Messaging PlatformsContent Management Systems
Industry Keywords
B2B SoftwareGeospatialGISEsri EcosystemLocal Government MarketingPartner Market Development Funds
About the role
Key responsibilities & impact- Own weekly visitors, signups and inbound marketing-qualified leads against monthly and weekly targets
- Report channel performance, actions taken and lessons learned at weekly growth and pipeline reviews
- Make ChatGPT, Claude, Gemini and Perplexity an acquisition channel through content, structured data, documentation and MCP-server positioning
- Run content and social publishing for GIS, insurance, energy, mining, and state and local government communities
- Grow SkyWatch’s social following and track performance against industry peers
- Create short videos, imagery-led social content, demos and explainers using a phone, good lighting and AI tools
- Own website conversion from visitor to signup, including copy, structure, experiments and vertical landing pages, with Engineering deploying
- Plan and execute partner co-marketing campaigns and programs, including use of partner market development funds
- Own product marketing positioning, messaging, pricing-page clarity, launch communications and sales enablement for the SkyWatch platform and offerings
- Run lifecycle messaging including activation, upgrade, re-engagement and renewal sequences with frequency caps and measured lift
- Deliver design, paid media, SEO and related marketing work using AI and appropriate tools
- Track monthly cost per signup, signup-to-activation rate, social following and AI citation share
- Track quarterly inbound-sourced pipeline ARR, subscription ARR, and partner-program signups and pipeline
Requirements
What you’ll need- 5 to 7 years in growth, demand generation or product marketing at a B2B software, data or developer-facing company
- Direct ownership of signup or lead targets
- Demonstrated results growing a channel from AI assistants or answer engines, or a credible, specific plan for how you would
- Hands-on experience with a product analytics tool, a lifecycle messaging platform and a CMS or code-owned site
- Strong writing and a track record of content and social that performed, with numbers
- Portfolio of self-produced work including production cost and performance metrics; link required with application
- Able to be in the Kitchener office one or two days a week; candidates within about 90 minutes, including the Greater Toronto Area, are eligible
- Comfortable reading a funnel in a dashboard and arguing from it
- Geospatial, GIS, imagery or Esri ecosystem experience preferred
- Experience running co-marketing or partner programs, including spending partner market development funds, preferred
- Experience marketing to state, provincial and local governments, preferred
Benefits
Comp & perks- Accessibility accommodations available during the recruitment process
- Tooling funded case by case
- Autonomy and a short path from idea to live
- Opportunity to work with AI tools and agents
- Opportunity to work with a live MCP server, a storefront inside ArcGIS, and satellite data products