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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in SEO and CRO, with a focus on driving organic and AI traffic to generate leads and improve conversion rates. Proficient in technical SEO practices, data-driven decision-making, and collaboration with cross-functional teams to implement effective strategies.
Highest-signal resume keywords
SEO ExperienceCRO ImpactTechnical SEOAI-Search ExperienceData-Driven Diagnosis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
On-Page SEOOff-Page SEOCore Web VitalsStructured DataJSON-LD SchemaCrawl Budget ManagementIndexationProgrammatic SEOConversion Rate OptimizationLead Generation
Soft Skills
Clear CommunicationAttention to DetailOwnershipSystems ThinkingConstructive Collaboration
Tools & Technologies
Microsoft ClarityHotjarHubSpotGA4Google Search Console
Industry Keywords
B2B ServicesFintechLegalAccountingCompliance
About the role
Key responsibilities & impact- Own organic and AI-search performance across Sleek's four core markets and convert visibility into leads
- Generate leads from organic and AI traffic and convert them into new customers
- Grow qualified organic and AI traffic to commercial and service pages
- Identify and close high-intent commercial and transactional query gaps
- Fix cannibalization between informational blogs and commercial pages
- Build internal-linking and funnel paths from informational content to commercial pages
- Establish per-market conversion baselines and instrument site-user-to-lead tracking across four sites
- Diagnose drop-off on high-traffic, non-converting pages and prioritise CRO reworks
- Own the AU conversion-recovery investigation
- Ship CRO fixes involving CTAs, form friction, intent alignment, and page structure with Product and Engineering
- Report baselines, test results, and per-market progress monthly
- Grow new customers attributable to AI/LLM-referred traffic
- Audit site structure, schema, and content for LLM extractability gaps
- Strengthen E-E-A-T, structured content, and citeable formatting on priority pages
- Track brand citation and AI-referral attribution monthly
- Build AI-visibility reporting
- Participate in TA screening, AI assessment, technical round, soft skills round, and reference verification
Requirements
What you’ll need- Minimum 4+ years of hands-on SEO experience across technical, on-page and off-page SEO
- Experience managing a large page inventory in a B2B or eCommerce organisation
- Proven CRO impact with quantified outcomes, specifically improving site-user-to-lead / funnel conversion
- Hands-on experience building and scaling programmatic SEO using data-driven, templated pages across large page inventories
- Deep technical SEO experience, including Core Web Vitals, structured data / JSON-LD schema, site architecture, crawl budget, and indexation
- Applied AI-search / GEO experience with measurable outcomes, including brand-citation tracking, AI-referral analysis, and structuring pages for LLM extraction
- Hands-on experience designing and building AI-driven workflows, automations or agents for SEO, CRO, analytics or related marketing processes
- Strong experience with Microsoft Clarity, Hotjar, HubSpot, GA4, and Google Search Console
- Proven ability to work directly with Product and Engineering teams to ship SEO and CRO changes
- Experience in fintech, legal, accounting, compliance, or B2B services is preferred
- Ability to optimise for leads and new customers
- Ability to take ownership of conversion performance and revenue impact across markets
- Systems-thinking and structured-thinking abilities
- Data-driven diagnosis and prioritisation skills
- Ability to challenge assumptions, communicate clearly, and work constructively with stakeholders
- Demonstrated ownership, humility, attention to detail, excellent listening, and clear communication
- Consent to required background checks, potentially covering education, criminal history, political exposure, and bankruptcy or adverse credit history
Benefits
Comp & perks- Remote work flexibility
- Flexible start times to accommodate family or other needs
- Ability to work fully remote from anywhere in the world for 1 month each year
- Competitive market salaries
- Generous paid time off and holiday schedules
- Employee share ownership plan eligibility for certain staff
- Internal and external training programmes
- Responsibility and autonomy
- AI-focused professional development and access to a regional centre of AI excellence
- Diverse and inclusive environment
- B Corp-certified company environment
