Brand Marketing Manager

Sleep Country

. Build and communicate a comprehensive brand marketing strategy driving top- and mid-funnel growth, awareness, and affinity for Hush .

Posted 9/18/2026full-timeToronto • CanadaMid-LevelSenior💰 $80,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing brand marketing strategies, managing integrated marketing campaigns, and building brand partnerships. Proficient in online community management and performance measurement to drive brand growth and engagement.

Highest-signal resume keywords

Brand Marketing StrategyIntegrated Marketing CampaignsPublic Relations/CommunicationsOnline Community ManagementAffiliate Marketing Program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PartnershipsCampaign ExecutionKPI DevelopmentData AnalysisBudget Planning

Soft Skills

Project ManagementCreative ThinkingStorytellingAttention to DetailCross-Functional Collaboration

Certifications & Qualifications

University Degree in BusinessUniversity Degree in MarketingUniversity Degree in Communications

Industry Keywords

Consumer BrandDTCRetailMedia RelationsBrand Storytelling

About the role

Key responsibilities & impact

Build and communicate a comprehensive brand marketing strategy driving top- and mid-funnel growth, awareness, and affinity for Hush
Lead integrated marketing campaigns from concept through execution across owned, earned, and paid channels
Identify, negotiate, and manage brand partnerships and collaborations
Build and scale an affiliate marketing program centered on sleep and traditional media publications
Develop and manage PR and communications strategy, including media relations, press opportunities, and brand storytelling
Lead online community management on Reddit and other community platforms
Own organic social strategy and execution across platforms
Establish reporting frameworks and KPIs to measure brand health, funnel impact, and ROI
Collaborate with performance marketing, ecommerce, and product teams
Manage budget planning, forecasting, and vendor/agency relationships

Requirements

What you’ll need

University Degree in Business, Marketing, Communications, or a related discipline
5-8 years of demonstrated experience in brand marketing, PR/comms, or a related discipline for a consumer, DTC, or retail brand
Direct experience across at least several of the following: integrated marketing campaigns, brand partnerships, PR/comms, affiliates, online community management
A builder's mindset; comfortable operating without an existing playbook and defining strategy and execution from scratch
Strong storytelling instincts and ability to translate brand positioning into compelling content and campaigns across channels
Ability to partner cross-functionally with performance marketing, ecommerce, and merchant teams
Comfortable working with data to measure brand impact
Strong project management skills, sense of initiative, and attention to detail
Creative thinker able to bring in new ideas and execute independently
Willingness to work some evenings and weekends to support activations and events as needed

Benefits

Comp & perks

Competitive salary
Medical, vision, and dental insurance
Associate discount on our products
Diverse and inclusive work environment
Investment in training, mentoring, and career development
Hybrid work environment