Director, Performance Marketing

Sleep Country

. Lead the performance marketing vision and drive growth through data-driven marketing practices .

Posted 10/9/2026full-timeToronto • CanadaLead💰 CA$130,000 - CA$160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing strategy, including managing Google Ads and SEM campaigns, while leveraging data analytics to drive customer acquisition and optimize marketing effectiveness. Proven ability to manage substantial digital marketing budgets and collaborate with cross-functional teams to achieve growth objectives.

Highest-signal resume keywords

Performance Marketing StrategyGoogle Ads ManagementData AnalyticsSEO StrategyProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingSearch Engine MarketingDigital AcquisitionGoogle AdsSEOData AnalyticsKPI DefinitionAttribution ModelsCampaign OptimizationBudget Management

Soft Skills

Analytical ThinkingCreative ThinkingAttention to DetailCommunication SkillsInfluencing Skills

Tools & Technologies

Google AdsGoogle Search ConsoleGoogle Merchant CenterGoogle Tag ManagerSEMrush

Industry Keywords

ECommerceDigital MarketingCustomer AcquisitionPerformance MeasurementVendor Management

About the role

Key responsibilities & impact

Lead the performance marketing vision and drive growth through data-driven marketing practices
Design, implement, and manage performance marketing strategy
Manage Search Engine Marketing campaigns across Google and Microsoft Ads, including Paid Search, Performance Max, Paid Shopping, YouTube, and Display campaigns
Establish the SEM strategic roadmap across Google Ads, Microsoft Ads, and other performance marketing platforms
Lead SEO strategy, including technical optimization, content initiatives, organic growth opportunities, and digital properties
Monitor and optimize campaigns to improve customer acquisition costs, return on investment, and overall marketing effectiveness
Define performance measurement frameworks, KPIs, attribution models, and reporting standards
Support annual and ongoing budget planning, forecasting, and performance tracking across markets and channels
Oversee vendor and agency relationships
Identify and leverage insights, best practices, and innovations across the brand
Establish performance benchmarks and support data-driven decision-making across the organization
Partner with senior business leaders, vendors, and cross-functional teams to shape customer acquisition and growth strategies

Requirements

What you’ll need

University Degree in Business, Marketing, Math, Data Analytics Engineering or related discipline
5-10 years of demonstrated experience in performance marketing, digital acquisition, or SEM for a retail or e-Commerce brand
Extensive hands-on experience executing Google Ads
Proven track record managing and optimizing a multi-million dollar digital marketing budget across multiple channels and platforms for a profitable eCommerce business
Expert understanding of digital marketing channels and best practices
Expertise with Google Ads, Search Console, Google Merchant Center, Tag Manager, and SEMrush or a similar tool
Highly analytical and structured thinking, with ability to derive insights from complex data and articulate actionable items
Entrepreneurial mindset and demonstrated ability to adapt to changes in digital advertising
Seasoned project management skills
Strong initiative and attention to detail
Creative thinking and ability to execute new ideas
Excellent communication and presentation skills
Ability to influence and align diverse stakeholder groups and cross-functional teams

Benefits

Comp & perks

Accommodations available during all stages of the recruitment process upon request
Inclusion and diversity commitment
Human recruiter review of applications after screening technologies