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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing operations, including campaign management, marketing automation, and cross-functional collaboration. Proficient in analyzing campaign performance and implementing process improvements while ensuring data accuracy and compliance with privacy regulations.
Highest-signal resume keywords
Marketing Operations ManagementMarketing Automation (Marketo)ABM Platform Experience (6sense)Data Privacy Compliance (GDPR, CCPA)Analytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementAudience SegmentationLead Lifecycle ManagementA/B TestingProcess ImprovementData AnalysisPerformance TrackingAsset CoordinationLead ScoringCampaign Optimization
Soft Skills
Cross-Functional CollaborationProject ManagementCommunication SkillsMentoring
Tools & Technologies
SalesforceTableauPower BILookerAI-Powered Tools
Certifications & Qualifications
Relevant Platform Certifications
Industry Keywords
B2B SaaSAdTechData GovernanceIntent Data
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Drive strategy, execution, and continuous improvement of marketing operations processes and systems for the CORP & PubSec Business Units
- Own end-to-end execution of integrated marketing campaigns and programs
- Coordinate with Product Marketing, Demand Generation, Content, Sales, and Revenue Operations on cross-functional campaigns
- Manage campaign intake, audience segmentation, asset coordination, build, QA, launch monitoring, and performance tracking
- Administer and optimize marketing automation platforms and improve campaign build processes
- Maintain campaign calendars, production timelines, and operational workflows
- Align marketing programs with sales objectives, lead routing, follow-up expectations, and lead lifecycle improvements
- Manage ABM operations in 6sense, including intent data, audience/segment building, and campaign orchestration
- Design and optimize nurture and lifecycle campaigns using segmentation, personalization, content recommendations, and A/B testing
- Analyze campaign performance and provide actionable insights and recommendations
- Establish campaign operations best practices, QA checklists, data hygiene standards, and reporting procedures
- Document campaign execution processes and operational playbooks
- Identify and champion AI and automation tools for marketing operations
- Ensure campaign tracking and performance data accuracy and governance
- Coordinate complex multi-team or multi-system initiatives and partner with senior stakeholders
- Gather requirements and support timely execution of marketing programs
- Identify inefficiencies, propose process and technology improvements, and mentor junior team members
Requirements
What you’ll need- 5+ years of experience in marketing operations, marketing automation, or a related field
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience
- Hands-on experience administering a marketing automation platform such as Marketo
- Experience working within a CRM system such as Salesforce
- Familiarity with reporting/BI tools such as Tableau, Power BI, or Looker
- Understanding of lead lifecycle management, audience segmentation, and lead scoring
- Hands-on experience with ABM platforms, specifically 6sense
- Experience designing, running, and analyzing A/B tests
- Track record of implementing process improvements in marketing operations
- Working knowledge of GDPR, CCPA, and relevant data privacy and governance requirements
- Comfort using AI-powered tools in marketing workflows or ability to quickly learn and evaluate AI capabilities
- Strong analytical skills
- Cross-functional collaboration, project management, and communication skills
- Bonus: additional ABM/intent or AdTech platforms, AI agents or workflows, regulated industry or B2B SaaS experience, relevant platform certifications, SQL or other data-querying skills
Benefits
Comp & perks- Full-time employment
- Hybrid work arrangement
- Bonus programs may apply
- Opportunities for professional development and career growth
- Collaborative, diverse, inclusive culture
- AI/ML and modern cloud technology environment