Smarsh

Account Manager

• Own and exceed sales quota through VAR partners, driving both new customer acquisition and expansion within existing accounts
• Develop and execute partner growth strategies to expand distribution and increase market penetration
• Build and manage a predictable sales pipeline, ensuring accurate forecasting and consistent execution
• Engage and influence partner sales teams through training, enablement, and joint go-to-market execution
• Drive deal lifecycle management, including deal registration, conflict resolution, and opportunity progression
• Serve as a trusted advisor and subject matter expert for partners on customer engagements and solution positioning
• Lead account planning and mapping initiatives aligned to strategic priorities and high-value opportunities
• Collaborate with Sales, Product, Operations, and Finance to ensure seamless post-sale execution and customer success
• Negotiate and manage partner agreements
• Maintain CRM excellence in Salesforce with accurate forecasting, pipeline hygiene, and communication tracking
• Support financial accuracy, including partner invoice reconciliation and revenue alignment
• Deliver product demonstrations and presentations in sales and technical discussions
• Build executive-level relationships within partner organizations
• Report to the Director of Partner Sales – Americas
• Develop new distribution channels, accelerate partner-led revenue, and build a predictable, scalable pipeline

Channel Account Manager, Partner Sales – VAR Channel

Marketing Operations

• Drive strategy, execution, and continuous improvement of marketing operations processes and systems for the CORP & PubSec Business Units
• Own end-to-end execution of integrated marketing campaigns and programs
• Coordinate with Product Marketing, Demand Generation, Content, Sales, and Revenue Operations on cross-functional campaigns
• Manage campaign intake, audience segmentation, asset coordination, build, QA, launch monitoring, and performance tracking
• Administer and optimize marketing automation platforms and improve campaign build processes
• Maintain campaign calendars, production timelines, and operational workflows
• Align marketing programs with sales objectives, lead routing, follow-up expectations, and lead lifecycle improvements
• Manage ABM operations in 6sense, including intent data, audience/segment building, and campaign orchestration
• Design and optimize nurture and lifecycle campaigns using segmentation, personalization, content recommendations, and A/B testing
• Analyze campaign performance and provide actionable insights and recommendations
• Establish campaign operations best practices, QA checklists, data hygiene standards, and reporting procedures
• Document campaign execution processes and operational playbooks
• Identify and champion AI and automation tools for marketing operations
• Ensure campaign tracking and performance data accuracy and governance
• Coordinate complex multi-team or multi-system initiatives and partner with senior stakeholders
• Gather requirements and support timely execution of marketing programs
• Identify inefficiencies, propose process and technology improvements, and mentor junior team members

Channel Account Manager, Partner Sales – VAR Channel

Marketing Operations Manager