Marketing Analytics Manager

Smart Pension

. Define, track, and report on key marketing performance metrics and KPIs across digital advertising, content marketing, email, social media, and SEO/SEM/GEO .

Posted 11/5/2026full-timeLondon • United KingdomJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics, including proficiency in Google Analytics and data visualization tools, while effectively communicating actionable insights to drive data-driven decision-making. Strong understanding of digital marketing channels and performance metrics enhances strategic marketing initiatives.

Highest-signal resume keywords

Marketing AnalyticsGoogle Analytics (GA4 Expertise)Data Visualization ToolsA/B Testing MethodologiesDigital Marketing Channels

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Performance MetricsData AnalysisDashboard DevelopmentForecastingRevenue AttributionStatistical AnalysisCampaign OptimizationAudience SegmentationPerformance ReportingData Accuracy

Soft Skills

Excellent Communication SkillsDetail-OrientedProactiveOrganizational SkillsStorytelling with Data

Tools & Technologies

Adobe AnalyticsTableauLooker StudioPower BIHubSpotMarketing Automation Platforms

Industry Keywords

Digital AdvertisingContent MarketingSEOSEMSocial MediaEmail MarketingCompetitive PerformanceConsumer BehaviourMarketing StrategyBudget Management

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Define, track, and report on key marketing performance metrics and KPIs across digital advertising, content marketing, email, social media, and SEO/SEM/GEO
Develop and maintain dashboards and reports with actionable campaign-performance insights
Develop a long-term brand performance measurement framework
Analyse marketing data to identify trends, optimisation opportunities, underperformance, and competitor insights
Present performance findings and strategic recommendations to marketing leadership and cross-functional teams
Recommend data-driven adjustments to ongoing campaigns
Identify audience segments, develop A/B testing strategies, and analyse results
Forecast marketing performance and budget needs
Contribute insights on market trends, competitive performance, and consumer behaviour to marketing strategy
Oversee marketing analytics platforms and marketing automation systems
Ensure data accuracy and integrity across marketing tools and databases
Collaborate with IT and data teams to improve data collection, integration, and reporting
Monitor marketing spend against budget and identify cost-saving opportunities
Develop methodologies for attributing revenue and conversions to marketing activities
Champion data-driven decision-making within the marketing team

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Statistics, Economics, or a related quantitative field
At least 2-3 years of proven experience in marketing analytics, performance marketing, or a similar data-focused role
Strong proficiency in marketing analytics platforms such as Google Analytics (GA4 expertise highly preferred), Adobe Analytics, or similar
Experience with data visualisation tools (e.g., Tableau, Looker Studio, Power BI) and building interactive dashboards
Demonstrated ability to analyse large datasets, identify patterns, and translate complex data into clear, actionable insights for both technical and non-technical audiences
Solid understanding of digital marketing channels (SEO, SEM, social media, email, display advertising) and their respective metrics
Experience with CRM systems and marketing automation platforms (e.g., HubSpot) is highly desirable
Excellent written and verbal communication skills, with the ability to tell a compelling story using data
Proactive, detail-oriented, and highly organised with the ability to manage multiple priorities in a dynamic environment
Knowledge of statistical analysis concepts and A/B testing methodologies

Benefits

Comp & perks

25 days’ holiday per year, increasing with length of service
£500 annual training budget to spend on your professional development
Extensive private healthcare, including dental, eyecare and EAP
Enhanced sick leave (three months’ pay per year)
Enhanced maternity (6 months fully paid)
Enhanced paternity (3 weeks fully paid)
Death in service insurance cover
Fully-paid five-week sabbatical after five years of employment
In office wellbeing, such as manicures, massages and barbers
50% discount on orders from Arena Flowers