Director of Sales – Eastern US

SmartLab Learning

. Direct, coach, and mentor a team of Regional Sales Managers and Growth Partners to achieve and exceed regional revenue targets .

Posted 9/22/2026full-timeRemote • United StatesLead💰 $135,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading and mentoring sales teams within the K-12 education sector, with a strong focus on achieving revenue targets and managing complex sales cycles. Proficient in utilizing CRM tools to enhance pipeline management and drive strategic territory planning.

Highest-signal resume keywords

K-12 Education SalesSalesforce ProficiencyTeam LeadershipData-Driven Territory PlanningValue-Based Selling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Cycle ManagementPipeline ManagementClosing TechniquesPerformance ReviewsNegotiation Skills

Soft Skills

CoachingMentoringAccountabilityCommunicationCollaboration

Tools & Technologies

SalesforceHubSpotCRM ToolsSales Enablement Platforms

Industry Keywords

K-12 EducationEducation TechnologyCurriculum DevelopmentMarket TrendsCustomer Onboarding

About the role

Key responsibilities & impact

Direct, coach, and mentor a team of Regional Sales Managers and Growth Partners to achieve and exceed regional revenue targets
Conduct regular performance reviews, pipeline inspections, and targeted training on closing techniques, product knowledge, and value-based selling
Build a culture of accountability, urgency, and continuous professional development
Develop and execute data-driven territory plans to win new K-12 accounts and expand existing relationships across the region
Prospect, negotiate, and close high-value deals with key district decision makers and educational partners while maintaining direct quota ownership
Manage pipeline health and forecast accuracy using Salesforce, HubSpot, and related CRM/sales enablement tools
Partner with Marketing, Product, Academics, and Customer Care teams to align messaging, optimize campaign effectiveness, and streamline customer onboarding
Analyze competitive activity, K-12 market trends, and district funding cycles to refine go-to-market strategies and support new product launches
Serve as an internal advocate for customer needs to influence product roadmap and service delivery improvements

Requirements

What you’ll need

Bachelor’s degree in Business, Education, or related field required
5+ years of demonstrated success leading, coaching, and scaling high-performing sales teams in K-12 education products, education technology, curriculum or similar
Proven ability to manage a complex sales cycle while simultaneously carrying and achieving an individual contributor sales quota with consistency in closing net new business
High proficiency with CRM and sales enablement platforms (Salesforce, HubSpot, or similar)
Willingness and ability to travel up to 50% for district visits, conferences, and team events

Benefits

Comp & perks

Health Care Plan (Medical, Dental, Vision & Ancillaries)
Retirement Plan (401k, Roth)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off and a generous holiday schedule (14 days per year)
Parental Leave
Short Term & Long Term Disability
Uncapped commission and bonuses on team achievements