SmartLab Learning

Sales

• Direct, coach, and mentor a team of Regional Sales Managers and Growth Partners to achieve and exceed regional revenue targets
• Conduct regular performance reviews, pipeline inspections, and targeted training on closing techniques, product knowledge, and value-based selling
• Build a culture of accountability, urgency, and continuous professional development
• Develop and execute data-driven territory plans to win new K-12 accounts and expand existing relationships across the region
• Prospect, negotiate, and close high-value deals with key district decision makers and educational partners while maintaining direct quota ownership
• Manage pipeline health and forecast accuracy using Salesforce, HubSpot, and related CRM/sales enablement tools
• Partner with Marketing, Product, Academics, and Customer Care teams to align messaging, optimize campaign effectiveness, and streamline customer onboarding
• Analyze competitive activity, K-12 market trends, and district funding cycles to refine go-to-market strategies and support new product launches
• Serve as an internal advocate for customer needs to influence product roadmap and service delivery improvements

Director of Sales – Eastern US

• Achieve and exceed annual sales targets in assigned territory.
• Identify and qualify new school and district opportunities through research, outreach, and relationship-building.
• Guide prospects through the full sales process—from discovery to close—offering tailored solutions aligned with educational goals.
• Maintain accurate sales pipeline data and customer records in Salesforce.
• Foster relationships with existing clients to drive renewals and referrals.
• Represent SmartLab at regional conferences, events, and meetings to increase brand visibility and lead generation.
• Identify, research, and pursue strategic partnership opportunities with corporations, foundations, and nonprofits aligned to SmartLab’s mission.
• Build and manage a regional portfolio of partners focused on STEM, workforce readiness, equity, and related education initiatives in collaboration with the Strategic Partnerships team.
• Serve as the regional point of contact for partnership engagements, ensuring alignment with partner goals and internal strategy.
• Collaborate with internal teams, including marketing, product, and implementation, to align deliverables and storytelling.
• Travel up to 30% to meet prospects, attend conferences, and attend other events as needed.
• Perform administrative duties, including tracking sales activities and providing regular progress reports.
• Sell SmartLab’s Career-Connected PBL Curriculum, Customized STEM Learning Environments, Hands-On Tools & Equipment, SmartLab Certified Facilitator workspace, and Ongoing Support & Partnership to K-12 districts nationwide.

Director of Sales – Eastern US

Regional Sales Manager – K12 EdTech