SmartNews

Data Scientist

• Collaborate closely with Product Managers, Engineers, and Business stakeholders across JP and US teams to translate high-level ad strategy into precise hypotheses and analytical frameworks.
• Perform exploratory analysis and impact-size estimation on ad ecosystem data to discover high-value opportunities that balance ad revenue with core user experience.
• Lead end-to-end A/B testing and quasi-experimental evaluations, including causal inference for non-testable features, to measure product performance and user impact.
• Design domain-specific analytical data pipelines, key performance metrics, and self-serve dashboards that empower partner teams to leverage ad data.
• Synthesize complex data into actionable, executive-ready insights that guide ad product roadmaps and commercial execution.

Data Scientist, Ads