Head of Marketing – iGaming

SmartRecruitment.com - Smart Recruitment

. Lead full-funnel marketing performance, from customer acquisition to retention and revenue growth .

Posted 10/14/2026full-timeRemote • MalaysiaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading full-funnel marketing strategies, focusing on customer acquisition, retention, and revenue growth. Proven ability to build and mentor high-performing teams while aligning brand positioning and market messaging with measurable performance metrics.

Highest-signal resume keywords

Senior Leadership ExperienceBrand Strategy DevelopmentPerformance Marketing ManagementCommercial JudgmentBilingual Proficiency in English and Mandarin or Cantonese

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Performance AnalysisCustomer Acquisition StrategiesMarket PositioningCampaign ManagementBudget ManagementMetrics DevelopmentTeam LeadershipGrowth Strategy ImplementationContent AlignmentSponsorship Management

Soft Skills

CollaborationMentoringStrategic ThinkingCommunication

Industry Keywords

Brand AwarenessCustomer BehaviorRevenue GrowthProduct-Led GrowthSales-Led GrowthFunding RoundsStrategic Acquisitions

About the role

Key responsibilities & impact

Lead full-funnel marketing performance, from customer acquisition to retention and revenue growth
Define brand positioning, target audiences, and market messaging
Align campaigns, creators, content, and sponsorships to increase brand awareness, traffic, and conversions
Manage marketing budgets to balance short-term revenue goals with long-term brand growth
Set clear metrics to measure brand awareness and performance marketing results
Build, mentor, and lead high-performing marketing teams with clear goals and responsibilities
Collaborate directly with the CEO on company strategy

Requirements

What you’ll need

8+ years of marketing experience, including 3+ years in a senior leadership role, such as Senior Manager or Head of Department
Proven experience leading brand strategy and performance marketing
Strong commercial judgment and ability to scale, adjust, or stop campaigns based on results
Deep understanding of target markets, customer behavior, and market positioning
Proven ability to turn marketing strategy into clear team goals and measurable results
Proficiency in English
Experience scaling both product-led and sales-led growth
Experience supporting major growth phases, funding rounds, or strategic acquisitions
Proficiency in Mandarin or Cantonese

Benefits

Comp & perks

Direct partnership with the CEO and influence over company strategy
Budget and freedom to develop and execute ambitious marketing campaigns
Opportunity to shape the company's growth strategy and build a strong marketing organization