Marketing Manager – iGaming

SmartRecruitment.com - Smart Recruitment

. Own the Indonesia market end to end as the single point of contact and accountable person for game-title performance .

Posted 11/5/2026full-timeRemote • IndonesiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing marketing strategies for the Indonesian market, including content localization, community building, and budget management. Proficient in defining KPIs, reporting performance metrics, and leveraging market intelligence to drive engagement and growth.

Highest-signal resume keywords

Marketing Management ExperienceContent LocalizationCommunity BuildingAffiliate Network ManagementKPI Definition and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DistributionBudget ManagementROI ReportingMarket IntelligencePerformance ReportingAttribution EstablishmentNegotiation SkillsData AnalysisCampaign TaggingSpend Tracking

Soft Skills

Relationship ManagementAutonomyCollaborationCommunicationProblem-Solving

Tools & Technologies

YouTubeTelegramDiscordSocial PlatformsAffiliate NetworksCommunity Forums

Industry Keywords

Indonesian MarketGame TitlesPlayer GrowthCommunity IntegrityMarket Positioning

About the role

Key responsibilities & impact

Own the Indonesia market end to end as the single point of contact and accountable person for game-title performance
Translate central strategy into locally relevant Indonesian execution and build the local marketing playbook
Plan and execute content distribution across forums, affiliates, social platforms, YouTube, Telegram, Discord, and other market-relevant platforms
Localise and adapt central content, creative, and promotional assets for Indonesian audiences
Coordinate production needs with Content and Design teams
Recommend which game titles are promoted and when using data
Feed Indonesian market intelligence back into the business
Build and run local communities to drive activity, retention, and return engagement
Maintain community quality and integrity standards and monitor for fraud and fake activity
Own relationships with affiliate networks, content creators, clip distribution networks, community forums, and messaging-app groups
Negotiate terms, monitor partner quality, enforce brand and content standards, grow the partner pipeline, and reduce single-partner dependency
Own the Indonesia marketing budget, including allocation, forecasting, spend tracking, ROI reporting, staged funding, partner payouts, and commercial terms
Define, own, and report market KPIs; establish attribution using landing pages, UTMs, and campaign tagging
Report weekly and monthly on spend efficiency, game-level performance, and market position
Liaise with internal commercial, technical, design, and content teams
Manage external relationships with operators/clients, aggregators, affiliates, and community partners
Support commercial and account teams with Indonesian market context
Deliver recognized ownership of Indonesia, KPI tracking against targets, player growth, and healthy communities within the first 6–12 months

Requirements

What you’ll need

Hands-on, autonomous marketing management experience for the Indonesian market
Experience with content distribution across forums, affiliates, YouTube, Telegram, Discord, and other relevant platforms
Experience localising and adapting content, creative, and promotional assets for Indonesian audiences
Experience building and managing local communities
Experience managing affiliate networks, content creator and clip distribution networks, community forums, Telegram and messaging-app groups
Experience negotiating partner terms, monitoring partner quality, and enforcing brand and content standards
Experience owning marketing budgets, including channel allocation, forecasting, spend tracking, ROI reporting, partner payouts, and commercial terms
Experience defining and reporting KPIs and establishing attribution using landing pages, UTMs, and campaign tagging
Experience reporting on spend efficiency, game-level performance, and market position
Ability to liaise with commercial, technical, design, and content teams
Ability to manage relationships with operators/clients, aggregators, affiliates, and community partners
Knowledge of Indonesian players, competitors, releases, lobby trends, and positioning trends