Field Marketing Manager

SnapLogic

. Identify and generate awareness and demand through regional trade shows, conferences, field events, direct mail, and ABM campaigns .

Posted 10/3/2026full-timeUnited StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated regional field marketing strategies, account-based marketing campaigns, and managing end-to-end event execution. Proven ability to collaborate cross-functionally and drive measurable business impact through strategic alignment with sales and marketing teams.

Highest-signal resume keywords

Field Marketing ExperienceAccount-Based MarketingEvent ManagementSalesforce CRMBudget Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Multi-Channel Marketing StrategiesSales Funnel KnowledgeCampaign Metrics AnalysisProject ManagementPipeline Expansion

Soft Skills

Strong Interpersonal SkillsVerbal CommunicationWritten Communication

Tools & Technologies

Salesforce CRMMarketoOutreach

Industry Keywords

B2B MarketingField MarketingEvent StrategiesDemand GenerationPartner/Channel Marketing

About the role

Key responsibilities & impact

Identify and generate awareness and demand through regional trade shows, conferences, field events, direct mail, and ABM campaigns
Move accounts through the sales pipeline and accelerate the sales cycle for prospects and customers by executing marketing programs
Develop customer- and partner-centric programs
Design, execute, and optimize integrated regional field marketing strategies and ABM campaigns
Establish strategic alignment with Sales Leadership, AEs, and ADRs
Co-develop rolling 6-month territory marketing plans to achieve regional MQL and pipeline goals
Manage end-to-end event execution, vendor relationships, multi-touch integrated campaigns, and budget allocation
Collaborate with Product Marketing, Demand Generation, Digital, and Partner/Channel teams
Track, analyze, and report campaign pipeline metrics, ROI, and attribution
Champion product positioning, enablement toolkits, customer success stories, and campaign resources across regional field teams
Report to the Senior Director, Global Field Marketing
Travel 30% within the US

Requirements

What you’ll need

Proven ability to partner strategically with sales and ADRs to translate revenue goals into targeted field marketing initiatives
Ability to craft multi-channel, regional marketing strategies that drive pipeline expansion, prospect acceleration, and measurable business impact
Skill in orchestrating cross-functional execution across Product Marketing, Demand Gen, Channel Partners, and External Vendors
In-depth knowledge of enterprise B2B marketing, sales funnel, account-based marketing, and event strategies
Proven track record of successfully building and guiding field marketing execution
Understanding of marketing funnel fundamentals from Top to Bottom and activities that move prospects through to close
Expertise in live events/face-to-face programs and virtual events
Strong interpersonal skills
Project management and budget management capabilities
Strong verbal and written communication skills
6+ years of Field Marketing experience
Bachelor's degree in Marketing or equivalent area of study
Knowledge of Salesforce CRM, Marketo, and Outreach is a must

Benefits

Comp & perks

Competitive salaries
Global wellness benefits