Market Research Analyst

SNHU Careers

. Investigate latest trends, competitive developments, learner behavior, program demand, and other topics shaping U.S.

Posted 11/10/2026full-timeRemote • United StatesMid-LevelSenior💰 $66,211 - $105,958 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in market research and analytics within U.S. higher education, utilizing tools like Microsoft Fabric and PowerBI to build and update data models and reports. Proficient in presenting insights and findings to diverse audiences while maintaining a keen attention to detail and accuracy in data validation.

Highest-signal resume keywords

Market ResearchData AnalysisMicrosoft Fabric/PowerBIPowerPoint Presentation DevelopmentAttention to Detail

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data ModelingDAXPowerQueryExcel ProficiencyAnalytical Insights

Soft Skills

CommunicationCollaborationProject Management

Tools & Technologies

Microsoft FabricPowerBIExcelSharePointProject Management Software

Industry Keywords

U.S. Higher EducationCompetitive IntelligenceMarket TrendsLearner BehaviorProgram Demand

About the role

Key responsibilities & impact

Investigate latest trends, competitive developments, learner behavior, program demand, and other topics shaping U.S. higher education.
Monitor and review industry literature and research publications, and maintain a system to curate publications, competitive intelligence, and internal research/reports.
Create landscape summaries of topics relevant to higher education and update with new data and insights on an ongoing basis.
Use third-party platforms and public datasets to investigate markets, programs, populations, competitors, and opportunities.
Partner with Product Marketing and other teams to investigate new programs, markets, audiences, and strategic questions, including providing data support for program portfolio reviews and new program proposals.
Conduct deep-dive ad hoc research on market and competitive trends.
Build, maintain, and update data models and reports of external data sources such as IPEDS using Microsoft Fabric/PowerBI.
Use existing data models and reports to monitor and summarize internal performance trends across products, segments, and demographics.
Enhance reports and dashboards according to feedback, insights, and institutional goals.
Actively seek opportunities to improve and anticipate feedback on analytic projects and tools.
Present analysis findings to diverse audiences in multiple formats.
Use project management software to keep track of multiple priorities and projects.
Perform other responsibilities as assigned.

Requirements

What you’ll need

3+ Years of professional experience in market research, analytics and/or domain knowledge in US higher education
Bachelor's degree in Marketing, Analytics or similar field and equivalent of experience can be considered in lieu of a degree
Experience analyzing information, developing meaningful insights, and communicating findings to a variety of audiences.
Can build and update models and reports in Fabric/PowerBI including intermediate proficiency with DAX and PowerQuery
Proficiency in Excel with the ability to perform lookups and mathematical formulas.
Experience developing and delivering PowerPoint presentations to a wide variety of audiences from executives to individual contributors.
Familiarity with SharePoint, Outlook, and project management software.
Keen attention to detail, accuracy, and validation of data
Can responsibly leverage Artificial Intelligence for workflows, summarization, and analysis.
Employees must reside in, and work from, one of the approved states listed in the posting.
Remote employees must have access to a reliable internet connection and a dedicated, properly equipped workspace that is free of distractions.

Benefits

Comp & perks

High-quality, low-deductible medical insurance
Low to no-cost dental and vision plans
5 weeks of paid time off (plus almost a dozen paid holidays)
Employer-funded retirement
Free tuition program
Parental leave
Mental health and wellbeing resources
Reliable internet connection and a dedicated, properly equipped workspace for remote employees