Creative Strategist, Social Video

Snowball

. Analyze long-form YouTube content to identify opportunities for short-form cutdowns .

Posted 9/30/2026full-timeRemote • United StatesMid-LevelSenior💰 $95,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and optimizing short-form content strategies across platforms like TikTok, Instagram Reels, and YouTube Shorts, while effectively managing workflows and providing actionable feedback to enhance creative output.

Highest-signal resume keywords

Short-Form Content StrategyCreative Brief DevelopmentVideo Review and FeedbackAudience Engagement OptimizationProject Management in Asana

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content AnalysisStorytellingPacingRetention StrategiesCreative Concept DevelopmentSocial Media Trends ResearchContent FormattingBranded Content CreationVideo Editing FeedbackCreative Decision Articulation

Soft Skills

Strong Organizational SkillsEffective CommunicationIndependent Work CapabilityProactive Problem SolvingCollaboration with Creators

Tools & Technologies

AsanaGoogle SheetsExcel

Industry Keywords

Social VideoCreator MediaInternet CultureContent BehaviorsBranded Content

About the role

Key responsibilities & impact

Analyze long-form YouTube content to identify opportunities for short-form cutdowns
Determine moments, narratives, hooks, and ideas with short-form potential
Curate, reframe, restructure, and optimize long-form content for short-form audiences
Create actionable creative briefs for editors
Direct structure, hooks, pacing, storytelling, framing, retention, and platform-specific optimization
Review editor cuts and provide creative feedback through revisions
Own cutdowns from concept through final approval
Manage cutdown workstreams across clients
Research short-form trends, formats, creators, competitors, brands, and audience behaviors
Source examples and references for client work
Develop original short-form content strategies, concepts, formats, series ideas, and creative territories
Translate brand and channel goals into social-first creative
Partner with senior strategists on content and audience strategy
Manage assignments and workflows in Asana
Coordinate editors and creators, track deliverables, timelines, revisions, and feedback
Proactively address risks, keep work moving, and ensure final deliverables are organized
Balance creative quality with volume and speed across the short-form slate

Requirements

What you’ll need

3+ years of experience in social video, short-form content strategy, creative strategy, branded content, creator media, or a closely related field
Experience developing or shaping content for TikTok, Instagram Reels, and YouTube Shorts
Strong understanding of hooks, pacing, storytelling, retention, and audience attention
Experience reviewing videos and giving clear, actionable creative feedback to editors
Ability to identify moments in long-form content with strong short-form potential
Experience developing creative briefs and translating strategic thinking into execution
Experience contributing to original social content ideas, formats, or strategies
Strong awareness of creators, internet culture, social platforms, and evolving content behaviors
Ability to articulate why a creative decision will work
Strong organizational skills and ability to manage multiple assets and workstreams simultaneously
Comfort with Google Sheets, Excel, or similar tools
Strong written and verbal communication skills
Comfort operating independently in a fast-moving remote environment

Benefits

Comp & perks

Health & vision benefits
401(k) for eligible US employees
Fully remote
Direct mentorship and collaboration with Snowball's senior creative strategy team
Significant opportunity to grow into broader creative strategy and client ownership
Ground-floor opportunity at a fast-growing company