Snowball

Creative Strategist

• Watch and analyze long-form YouTube content to identify opportunities for short-form cutdowns
• Determine which moments, narratives, hooks, and ideas are likely to earn attention in short-form environments
• Create actionable creative briefs for editors
• Direct structure, hooks, pacing, storytelling, framing, and short-form optimization
• Review editor cuts and provide specific feedback through multiple revision rounds
• Own cutdowns from initial concept through near-final approval
• Develop judgment to independently run the cutdown process for individual clients
• Research short-form trends, formats, creators, competitors, and emerging audience behaviors
• Source examples and references for client work
• Analyze why content earns attention and translate insights into creative decisions
• Support original short-form content strategies and organic audience-growth ideas across social platforms
• Manage assignments and creative workflows in Asana
• Coordinate with editors and creators
• Track deliverables, timelines, revisions, and outstanding feedback
• Follow up proactively on at-risk work
• Organize briefs, edits, feedback, and final deliverables
• Take ownership of work and grow into broader creative strategy, research, original content development, and client ownership

Junior Creative Strategist, Social Video

• Analyze long-form YouTube content to identify opportunities for short-form cutdowns
• Determine moments, narratives, hooks, and ideas with short-form potential
• Curate, reframe, restructure, and optimize long-form content for short-form audiences
• Create actionable creative briefs for editors
• Direct structure, hooks, pacing, storytelling, framing, retention, and platform-specific optimization
• Review editor cuts and provide creative feedback through revisions
• Own cutdowns from concept through final approval
• Manage cutdown workstreams across clients
• Research short-form trends, formats, creators, competitors, brands, and audience behaviors
• Source examples and references for client work
• Develop original short-form content strategies, concepts, formats, series ideas, and creative territories
• Translate brand and channel goals into social-first creative
• Partner with senior strategists on content and audience strategy
• Manage assignments and workflows in Asana
• Coordinate editors and creators, track deliverables, timelines, revisions, and feedback
• Proactively address risks, keep work moving, and ensure final deliverables are organized
• Balance creative quality with volume and speed across the short-form slate