Director, Brand Voice – Story

Snowflake

. Translate Snowflake’s voice into compelling creative across campaigns, events, and experiences .

Posted 10/13/2026full-timeMenlo Park • California • United StatesLead💰 $185,000 - $242,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative content development, script writing, and copywriting, with a strong focus on brand marketing and campaign strategy. Proven ability to lead cross-functional teams and mentor junior creatives while optimizing performance metrics and advocating for creative excellence.

Highest-signal resume keywords

15+ Years Of Marketing ExperienceScript WritingCopywritingCreative Content DevelopmentExceptional Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative Content DevelopmentScript WritingCopywritingPerformance Metrics AssessmentCampaign Strategy

Soft Skills

Results-Oriented MindsetConsensus-Building SkillsStrong Work EthicAbility To Juggle Multiple InputsInfluencing Skills

Tools & Technologies

Google WorkspaceMicrosoft Office SuiteAdobe Creative CloudFigmaWrikeCanva

Certifications & Qualifications

Bachelor's Degree In Marketing CommunicationsBachelor's Degree In Creative WritingBachelor's Degree In Film ProductionBachelor's Degree In Graphic Design

Industry Keywords

Tech MarketingAdvertisingBrand MarketingCreative CampaignsVideo Production

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Translate Snowflake’s voice into compelling creative across campaigns, events, and experiences
Partner with Brand Design to unify visual and verbal identities
Drive conceptual development for Snowflake’s Olympic content and tentpole campaigns across diverse media channels
Work with internal teams and agency partners to build brand campaigns and video assets
Lead creative naming and nomenclature for products, flagship events, and global marketing programs
Develop series content and video opens for flagship Snowflake event experiences
Partner with Brand Content, Web Marketing, and Brand Design to optimize video and motion assets on Snowflake.com
Establish business and marketing objectives for campaigns, video, and content
Assess performance metrics and apply insights to strategy and planning
Manage, mentor, and elevate junior creatives
Report to the VP of Brand Marketing as part of the Brand Marketing function

Requirements

What you’ll need

15+ years of marketing experience, with a proven history in tech and advertising
Demonstrated mastery of script writing, copywriting, and leading cross-functional brand efforts
Proven ability to write and produce creative, high-accuracy content in a fast-paced, startup, agency, or hyper-growth environment
Results-oriented self-starter mindset balanced with humility, responsiveness, and consensus-building skills
Strong work ethic with a high degree of technical acumen, creativity, and ability to juggle multiple stakeholder inputs against tight timelines
Exceptional communication skills and ability to pitch ideas, build relationships, influence, and listen to find common ground
Proven track record of advocating for creative teams, developing talent, and willingness to roll up sleeves
Bachelor's degree in Marketing Communications, Creative Writing, Film Production, Graphic Design, or similar discipline (preferred)
Highly proficient in Google Workspace apps and Microsoft Office Suite
Familiarity with Adobe Creative Cloud and Figma
Experience with Wrike and Canva is a major plus
Champion AI tool adoption by developing workflows, automations, and templates
Snowflake employees must follow confidentiality and security standards and keep customer information secure and confidential