Director, Brand Voice – Story

Snowflake

. Translate Snowflake’s voice into creative for campaigns, events, and experiences .

Posted 10/13/2026full-timeMenlo Park • California • United StatesLead💰 $185,000 - $242,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing high-impact marketing campaigns and creative content, with a strong focus on brand strategy and cross-functional collaboration. Proficient in script writing, copywriting, and managing creative teams in fast-paced environments.

Highest-signal resume keywords

15+ Years Of Marketing ExperienceMastery Of Script WritingCross-Functional Brand LeadershipHigh Proficiency In Google WorkspaceExperience With Adobe Creative Cloud

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingCreative DevelopmentCampaign StrategyContent ProductionPerformance Metrics AssessmentNomenclature DevelopmentVideo Asset CreationStakeholder ManagementCreative Team AdvocacyResults-Oriented Mindset

Soft Skills

Exceptional CommunicationRelationship-BuildingInfluencing SkillsConsensus-BuildingMentoring

Tools & Technologies

Google WorkspaceMicrosoft Office SuiteAdobe Creative CloudFigmaWrikeCanvaAI ToolsWorkflowsAutomationsTemplates

Certifications & Qualifications

Bachelor’s Degree In Marketing CommunicationsBachelor’s Degree In Creative WritingBachelor’s Degree In Film ProductionBachelor’s Degree In Graphic Design

Industry Keywords

TechnologyAdvertisingBrand MarketingCreative ExecutionCorporate StrategyHigh-Accuracy ContentFast-Paced EnvironmentStartupHyper-GrowthConfidentiality Standards

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Translate Snowflake’s voice into creative for campaigns, events, and experiences
Partner with Brand Design to unify visual and verbal identities
Drive conceptual development for Snowflake’s Olympic content and tentpole activations
Develop high-impact campaigns for execution across diverse media channels
Build brand campaigns and video assets with internal teams and agency partners
Create strategic naming and nomenclature for products, flagship events, and global marketing programs
Develop series content and concept video opens for flagship Snowflake events
Partner with Brand Content, Web Marketing, and Brand Design to optimize video and motion assets on Snowflake.com
Establish business and marketing objectives for campaigns, video, and content
Assess performance metrics and apply insights to strategy and planning
Manage, mentor, and develop junior creatives
Report to the VP of Brand Marketing within the Brand Marketing function

Requirements

What you’ll need

15+ years of marketing experience
Proven history in technology and advertising
Agency-side creative execution and corporate-side strategic leadership experience
Mastery of script writing and copywriting
Experience leading cross-functional brand efforts
Ability to write and produce creative, high-accuracy content in a fast-paced, startup, agency, or hyper-growth environment
Results-oriented self-starter mindset balanced with humility, responsiveness, and consensus-building skills
Strong work ethic and high technical acumen
Ability to manage multiple stakeholder inputs against tight timelines
Exceptional communication, pitching, relationship-building, influencing, and listening skills
Track record of advocating for creative teams and developing talent
Bachelor’s degree in Marketing Communications, Creative Writing, Film Production, Graphic Design, or a similar discipline (preferred)
High proficiency in Google Workspace apps and Microsoft Office Suite
Familiarity with Adobe Creative Cloud and Figma
Experience with Wrike and Canva is a major plus
Hands-on proficiency with AI tools, workflows, automations, and templates
Compliance with Snowflake confidentiality and security standards

Benefits

Comp & perks

Bonus and equity plan eligibility
Medical insurance
Dental insurance
Vision insurance
Life insurance
Disability insurance
401(k) retirement plan
Flexible spending account
Health savings account
At least 12 paid holidays
Paid time off
Parental leave
Employee assistance program
Other company benefits