Industry Principal – Office of the CMO, Non-Regulated Industries

Snowflake

. Represent Snowflake to the Office of the CMO across non-regulated industries at the intersection of marketing strategy, customer data, advertising, and AI .

Posted 11/9/2026full-timeRemote • United StatesLead💰 $255,600 - $335,475 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics, audience strategy, and data-driven decision-making, with a strong focus on leveraging Snowflake AI Data Cloud capabilities for personalized customer engagement. Proven ability to collaborate with senior marketing leaders and cross-functional teams to drive measurable business impact and strategic initiatives.

Highest-signal resume keywords

Marketing AnalyticsAudience StrategyData StrategyFirst-Party DataMachine Learning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing MeasurementAttributionMix ModelingExperimentationIdentity ResolutionPredictive AI ApplicationsGenerative AI ApplicationsEvent-Driven ActivationCustomer Data PlatformsAudience Monetization

Soft Skills

Confidence PresentingAdvising Senior ExecutivesCollaboration

Tools & Technologies

Snowflake AIData ArchitectureAdTechCustomer WorkshopsWebinars

Certifications & Qualifications

Bachelor's DegreeMBA or Advanced Degree Preferred

Industry Keywords

Marketing TechnologyGrowthNon-Regulated IndustriesB2B Go-To-MarketCustomer Engagement

Tech Stack

Tools & technologies

CloudSnowflake

About the role

Key responsibilities & impact

Represent Snowflake to the Office of the CMO across non-regulated industries at the intersection of marketing strategy, customer data, advertising, and AI
Help marketing leaders rethink how they measure, activate, and personalize engagement on the Snowflake AI Data Cloud and partner ecosystem
Turn marketing and advertising challenges into repeatable, scalable solutions
Partner with CMOs and senior marketing leaders on high-impact initiatives
Translate measurement, audience, first-party data, personalization, identity resolution, and decisioning priorities into practical roadmaps
Create demonstrable examples using Snowflake AI and data capabilities, including measurement, attribution, audience intelligence, AI assistants, personalization, agentic automation, identity resolution, and secure data collaboration
Package successful approaches into reusable stories, frameworks, and assets
Share points of view and best practices through customer workshops, enablement, webinars, and industry events
Work alongside sales, solution engineering, product, and ecosystem partners
Report to the Global Head Business Solutions

Requirements

What you’ll need

Meaningful experience inside a technology, media, or manufacturing organization in growth, marketing analytics, audience or data strategy, or marketing technology
Familiarity with first-party data, identity resolution, programmatic AdTech, audience monetization, and B2B go-to-market data is a plus
Practical command of marketing measurement, including mix modeling, attribution, and experimentation
Experience with audience strategy, customer data platforms, and real-time or event-driven activation
Ability to turn insight into decisions that changed budgets, programs, or customer outcomes
Experience building, guiding, or evaluating predictive, generative, and agentic AI applications in marketing or advertising
Complementary depth and understanding in Machine Learning (ML) ideal
Comfort with modern data architecture and ability to engage credibly with data and engineering teams
Record of measurable business impact, including revenue, pipeline, or programs influenced
Confidence presenting to and advising senior executives
Proven ability to partner with sales, solution engineering, product, and partners to win and expand strategic relationships
Bachelor's degree in marketing, business, statistics, economics, computer science, or equivalent practical experience
MBA or advanced degree preferred
15+ years of experience in marketing analytics, marketing technology, customer data, advertising, or related consulting
Willingness to travel for customer meetings, field events, and industry conferences

Benefits

Comp & perks

Commission plan; common total on-target earnings of $340,800–$447,300
Equity plan
Medical insurance
Dental insurance
Vision insurance
Life insurance
Disability insurance
401(k) retirement plan
Flexible spending account
Health savings account
At least 12 paid holidays
Paid time off
Parental leave
Employee assistance program
Other company benefits