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Snowflake

Industry Principal, Office of the CMO – Regulated Industries

Snowflake

. Represent Snowflake to the Office of the CMO across regulated industries .

Posted 11/9/2026full-timeRemote • United StatesLead💰 $255,600 - $335,475 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in marketing analytics and AdTech within regulated industries, leveraging Snowflake's data capabilities for audience activation and compliance. Proven ability to translate complex business priorities into actionable data architectures and strategies while engaging with senior executives.

Highest-signal resume keywords
Marketing Analytics ExpertiseAdTech ExperienceIdentity ResolutionRegulatory Compliance KnowledgePredictive AI Implementation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Marketing MeasurementIncrementality TestingMTAMMMROAS OptimizationAudience StrategyPredictive AIGenerative AIData ArchitectureCustomer Data Platforms
Soft Skills
Executive PresentationStrategic EngagementCollaborationThought Leadership
Tools & Technologies
SnowflakeAdTech PlatformsCRM SystemsMarketing Technology ToolsData Clean Rooms
Industry Keywords
Financial ServicesInsuranceHealthcareFCRAGLBAHIPAAPrivacy LawsConsent ManagementCustomer ExperienceMarketing Technology

Tech Stack

Tools & technologies
Snowflake

About the role

Key responsibilities & impact
  • Represent Snowflake to the Office of the CMO across regulated industries
  • Lead strategic engagements with CMOs, marketing analytics leaders, media directors, CRM, loyalty, MarTech, and AdTech operations, alongside compliance officers
  • Translate business priorities in measurement, identity resolution, audience activation, personalization, and next-best-action intelligence into Snowflake architectures and roadmaps
  • Create demonstrable examples using Snowflake AI and data capabilities, including privacy-safe MTA, MMM, incrementality testing, consent-aware IDR, audience intelligence, propensity scoring, compliant decisioning models, agentic marketing copilots, and secure data clean rooms
  • Package successful approaches into reusable reference architectures, playbooks, and assets
  • Align with sales, solution engineering, product, and MarTech/AdTech partners
  • Share thought leadership through customer workshops, enablement, webinars, and industry events
  • Report to the Global Head of Business Solutions

Requirements

What you’ll need
  • Meaningful experience inside a financial services, insurance, or healthcare organization in marketing analytics, AdTech, CRM, customer experience, or marketing technology
  • Working knowledge of FCRA, GLBA, HIPAA, state privacy laws, consent, and industry regulations
  • Practical command of marketing and advertising measurement, including MTA, MMM, incrementality testing, and ROAS/LTV optimization
  • Experience with identity resolution graphs, audience strategy, CDPs/AdTech activation platforms, and journey decisioning programs
  • Experience building, guiding, or evaluating predictive AI, generative AI, and agentic workflows in marketing and advertising
  • Complementary depth in Machine Learning (ML) ideal
  • Comfort with modern data architecture and ability to engage with data and engineering teams
  • Record of measurable business impact, including revenue, pipeline, or programs influenced
  • Confidence presenting to and advising senior executives
  • Proven ability to partner with sales, solution engineering, product, and partners
  • Bachelor's degree in marketing, business, statistics, economics, computer science, or equivalent practical experience
  • 15+ years of experience in marketing analytics, AdTech, marketing technology, customer data, identity resolution, or related consulting, with significant time working on or with brand-side marketing in regulated industries
  • Willingness to travel for customer meetings, field events, and industry conferences

Benefits

Comp & perks
  • Commission plan; common total on-target earnings of $340,800–$447,300
  • Equity plan
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Disability insurance
  • 401(k) retirement plan
  • Flexible spending account
  • Health savings account
  • At least 12 paid holidays
  • Paid time off
  • Parental leave
  • Employee assistance program
  • Other company benefits