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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing analytics, identity resolution, and audience activation within regulated industries, leveraging Snowflake's AI Data Cloud to drive measurable business impact. Proficient in compliance with industry regulations and capable of translating complex marketing strategies into actionable architectures and roadmaps.
Highest-signal resume keywords
15+ Years Experience In Marketing AnalyticsExpertise In Identity ResolutionWorking Knowledge Of FCRA, GLBA, HIPAAExperience With MTA And MMMProven Ability To Present To Senior Executives
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing AnalyticsIdentity ResolutionAudience ActivationIncrementality TestingMachine LearningPredictive AIData ArchitectureCustomer Data PlatformsROAS OptimizationJourney Decisioning
Soft Skills
Confidence PresentingPartnering With SalesAdvising Senior Executives
Tools & Technologies
SnowflakeAdTech PlatformsMarTech SolutionsData Clean RoomsCustomer Experience Tools
Certifications & Qualifications
Bachelor's DegreeMBA Or Advanced Degree Preferred
Industry Keywords
Financial ServicesInsuranceHealthcareRegulated IndustriesCompliance Regulations
Tech Stack
Tools & technologiesCloudSnowflake
About the role
Key responsibilities & impact- Represent Snowflake to the Office of the CMO across regulated industries
- Lead strategic engagements with CMOs, marketing analytics leaders, media directors, CRM, loyalty, MarTech, and AdTech operations, alongside compliance officers
- Translate priorities in measurement, identity resolution, audience activation, personalization, and next-best-action intelligence into Snowflake architectures and roadmaps
- Build demonstrable examples including privacy-safe MTA, MMM, incrementality testing, consent-aware IDR, audience intelligence, propensity scoring, compliant decisioning, agentic marketing copilots, and secure data clean room patterns
- Package successful approaches into reusable reference architectures, playbooks, and assets
- Enable sales teams and MarTech/AdTech partners with repeatable solutions
- Share best practices through customer workshops, enablement, webinars, and industry events
- Report to the Global Head of Business Solutions
- Help marketing and advertising leaders in financial services, insurance, and healthcare and life sciences improve measurement, activation, personalization, and optimization on Snowflake's AI Data Cloud
Requirements
What you’ll need- Bachelor's degree in marketing, business, statistics, economics, computer science, or equivalent practical experience
- 15+ years of experience in marketing analytics, AdTech, marketing technology, customer data, identity resolution, or related consulting, with significant time working on or with brand-side marketing in regulated industries
- Meaningful experience inside a financial services, insurance, or healthcare organization in marketing analytics, AdTech, CRM, customer experience, or marketing technology
- Working knowledge of FCRA, GLBA, HIPAA, state privacy laws, consent, and industry regulations affecting customer data use and advertising activation
- Practical command of MTA, MMM, incrementality testing, and ROAS/LTV optimization
- Experience with identity resolution graphs, audience strategy, CDPs/AdTech activation platforms, and journey decisioning programs
- Experience building, guiding, or evaluating predictive AI, generative AI, and agentic workflows in marketing and advertising
- Complementary depth in Machine Learning (ML) ideal
- Comfort with modern data architecture and ability to engage with data and engineering teams
- Record of measurable business impact, including revenue, pipeline, or programs influenced
- Confidence presenting to and advising senior executives
- Proven ability to partner with sales, solution engineering, product, and partners
- Willingness to travel for customer meetings, field events, and industry conferences
- MBA or advanced degree preferred