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Snowflake

Senior Product Marketing Manager – Department Solutions

Snowflake

. Co-own and align marketing strategy for Finance team personas .

Posted 9/15/2026full-timeMenlo Park • California • United StatesSenior💰 $165,000 - $216,300 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in orchestrating cross-functional go-to-market strategies and executing impactful marketing campaigns that drive measurable business outcomes. Proficient in translating technology value into compelling narratives for diverse decision-makers across industries.

Highest-signal resume keywords
Product MarketingGo-To-Market StrategyCross-Functional CollaborationData-Driven MindsetSales Enablement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Integrated Campaign DevelopmentTargeted Sales PlaysMarketing Program ExecutionBusiness Value TranslationImpact Measurement
Soft Skills
CollaborationInfluenceCommunicationStorytellingCulture Champion
Certifications & Qualifications
BS/BA Degree
Industry Keywords
FinanceData AnalyticsCloudAI/MLCustomer Impact

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • Co-own and align marketing strategy for Finance team personas
  • Develop and execute integrated campaigns and targeted sales plays to accelerate adoption
  • Enable the field at scale through programs, sales plays, and relevant messaging that drive pipeline and revenue outcomes
  • Lead cross-functional working groups to ensure disciplined marketing program execution and team alignment
  • Equip sales teams with outcome-driven messaging and programs tied to measurable customer impact
  • Translate Snowflake’s platform value into business value statements for decision-makers across industries
  • Support industry coverage and Data for Good initiatives through impactful campaigns and narratives
  • Orchestrate go-to-market execution for the Finance Department/CFO Office, scaling global programs and amplifying regional priorities
  • Collaborate with Account teams, Field Marketing, Technical Sales, Industry specialists, and Global PMMs

Requirements

What you’ll need
  • 5+ years of experience in product marketing, solutions marketing, or GTM strategy, ideally within data, analytics, cloud, or AI/ML
  • Demonstrated ability to orchestrate cross-functional GTM programs that scale across regions and resonate with diverse personas
  • Proven success enabling large sales organizations through impactful programs, sales plays, and messaging that drive measurable outcomes
  • Ability to translate technology value into clear business outcomes that resonate with decision-makers
  • Strong collaboration and influence skills, with the ability to align global strategy to regional execution
  • Excellent communication and storytelling abilities, distilling complex concepts into compelling, business-relevant narratives
  • Commitment to being a culture champion who builds trust, collaboration, and inclusivity across functions and regions
  • Analytical, data-driven mindset with a focus on measuring impact and driving continuous improvement
  • Experience developing regional or industry-specific campaigns that complement global priorities is a plus
  • BS/BA degree preferred
  • Willingness to travel up to 25% of the time
  • Authorization to work in the country to which applying
  • In-office attendance is an essential function; must reside within commuting distance or be open to relocation to a designated local Snowflake office

Benefits

Comp & perks
  • Willingness to travel up to 25% of the time
  • Salary and benefits information available on the Snowflake Careers Site