Senior Manager, Lifecycle Marketing – Retention

So Frederick and So Clean 🧼

. Define customer journeys, lifecycle stages, activation milestones, and growth priorities across products .

Posted 10/5/2026full-timeLos Angeles • California • United StatesSenior💰 $130,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing customer journeys and lifecycle stages across mobile apps and subscription services, with a strong focus on activation, conversion, and retention strategies. Proficient in utilizing data-driven insights and multichannel marketing tools to enhance user engagement and drive revenue growth.

Highest-signal resume keywords

Lifecycle Marketing ExpertiseCustomer.io ProficiencyAnalytical SkillsEvent-Driven Marketing FluencyEcommerce Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle ExperienceBehavioral SegmentationSQL FluencyProduct AnalyticsEmail MarketingSMS MarketingPush NotificationsIn-App MessagingConversion OptimizationRetention Strategies

Soft Skills

Strong OwnershipCuriosityInitiativeCreative JudgmentExcellent Writing

Tools & Technologies

Customer.ioBrazeIterableEvent-Driven PlatformsData Analytics Tools

Industry Keywords

Consumer AppSubscription BusinessEcommerceMobile AppsConnected Hardware

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Define customer journeys, lifecycle stages, activation milestones, and growth priorities across products
Own the mobile app lifecycle funnel from install and signup through onboarding, activation, feature adoption, engagement, and reactivation
Own the Profile+ consumer subscription funnel from free trial through conversion, adoption, renewal, retention, and win-back
Own the ecommerce funnel from lead capture and nurture through first purchase, cart and checkout recovery, post-purchase engagement, and repeat purchase
Build, launch, and improve personalized email, SMS, push, and in-app programs
Establish funnel KPIs and use cohorts, segmentation, and experiments to improve activation, conversion, retention, churn, repeat purchase, and incremental revenue
Own Customer.io, behavioral segmentation, personalization, and lifecycle messaging quality
Define event, audience, and data requirements and validate journey triggers and measurement
Partner with Product, Engineering, Data, and Design on cross-functional growth initiatives

Requirements

What you’ll need

Deep lifecycle experience in a consumer app or subscription business, with a track record of independently building and improving programs from strategy through execution
Evidence of measurable improvements in activation, conversion, retention, churn, or customer lifetime value
Advanced, hands-on experience with Customer.io, Braze, Iterable, or a comparable event-driven lifecycle platform, including behavioral segmentation, personalization, and multichannel journeys
Strong analytical skills across funnels, cohorts, and experimentation
Technical fluency with customer data and event-driven marketing; ability to define event and audience requirements, troubleshoot journey logic, and work with Product, Engineering, and Data
Excellent writing and creative judgment, with experience shaping messaging and directing creative work
Strong ownership, curiosity, and initiative
Hands-on Customer.io experience
Experience with connected hardware and companion mobile apps
Experience spanning ecommerce and recurring-revenue products
Experience launching mobile push, SMS, or in-app messaging programs
SQL and product analytics fluency
Ability to work onsite at the Culver City office or relocate by the start date/agreed timeline