So Frederick and So Clean 🧼

Marketing

• Define customer journeys, lifecycle stages, activation milestones, and growth priorities across products
• Own the mobile app lifecycle funnel from install and signup through onboarding, activation, feature adoption, engagement, and reactivation
• Own the Profile+ consumer subscription funnel from free trial through conversion, adoption, renewal, retention, and win-back
• Own the ecommerce funnel from lead capture and nurture through first purchase, cart and checkout recovery, post-purchase engagement, and repeat purchase
• Build, launch, and improve personalized email, SMS, push, and in-app programs
• Establish funnel KPIs and use cohorts, segmentation, and experiments to improve activation, conversion, retention, churn, repeat purchase, and incremental revenue
• Own Customer.io, behavioral segmentation, personalization, and lifecycle messaging quality
• Define event, audience, and data requirements and validate journey triggers and measurement
• Partner with Product, Engineering, Data, and Design on cross-functional growth initiatives

Senior Manager, Lifecycle Marketing – Retention