Social Discovery Group

General

• Own the ad monetisation strategy and execution across web and mobile apps
• Configure, manage, and optimise AdMob, Google Ad Manager, app mediation, web ad inventory, programmatic demand, and ad placements
• Audit the current ad setup and identify opportunities to improve fill rate, eCPM, show rate, ARPU, and total ad revenue
• Design and manage ad unit structures across multiple brands, platforms, countries, user segments, and placements
• Introduce and optimise banner, interstitial, native, and potentially rewarded ad formats
• Set up and optimise mediation groups, bidding, waterfalls, demand partners, floors, and country-level strategies
• Troubleshoot no-fill, low show rate, SDK/adapter, consent-related, policy, and app release issues
• Work with Engineering on SDKs, mediation adapters, ad placements, event tracking, consent flows, and QA processes
• Work with Product to maximise incremental revenue without damaging subscription conversion, user retention, or user experience
• Work with Data to build dashboards and monitor ad monetisation metrics by platform, brand, country, placement, app version, and user type
• Run experiments on ad formats, placements, frequency caps, mediation changes, and demand partners
• Monitor ad quality, policy compliance, brand safety, privacy requirements, and consent management
• Provide weekly reporting, insights, and recommendations to leadership

Senior Ad Monetisation Specialist

Performance Marketing

• Drive the end-to-end creative production process for UA ads across Meta, TikTok and Google, from brief to final assets, for several products
• Translate data-backed ideas into clear briefs that empower controlled initiative and creativity
• Deliver clear, reasoned feedback using references
• Communicate the rationale behind changes to persuade and inspire executors
• Contribute to creative strategy using market analysis tools and internal UA reports
• Maintain a library of creative best practices
• Provide freelancers and external agencies with clear guidelines
• Partner with UA to translate performance needs into briefs, hypotheses, and creative testing plans
• Collaborate with designers, editors, and AI teams to deliver assets efficiently and at scale
• Align priorities and timelines with stakeholders to ensure smooth production and fast iteration loops

Creative Producer – Performance Marketing

Artificial Intelligence

• Generate high volumes of photorealistic images and videos using AI tools
• Manually refine and retouch images to a level indistinguishable from real photography
• Build simple automations and scripts for batch image generation and processing
• Collaborate with the creative team to develop visual concepts aligned with brand and campaign goals
• Maintain consistent visual quality and style across all assets
• Stay up to date with AI image generation and editing technologies
• Develop and maintain internal guidelines for image realism and editing best practices

Generative AI Designer

AI Engineer

• Own the quality of AI-generated visual content, creating realistic, attractive and consistent images of models/personas
• Continuously improve realism, visual polish, approval rate and business performance
• Build and optimize scalable generative AI pipelines using Nano Banana Pro, Flux, ChatGPT, ComfyUI, WaveSpeed and other AI platforms
• Automate content production at scale through batch generation and processing workflows with ComfyUI, n8n, APIs, simple scripts and vibecoding
• Define the technical direction for AI image generation and align different content streams
• Establish best practices and help transition from one-off generation to a reliable production system
• Explore and test new AI models, tools and techniques
• Evaluate business value and implement solutions that improve speed, quality, scalability or cost efficiency

Lead AI Generative Designer

Marketing Analyst

• Develop, fill out, and optimize weekly and monthly marketing reports
• Monitor key business performance indicators of products and advertising campaigns daily
• Notify stakeholders about significant deviations from the norm
• Search for and explain reasons for performance deviations
• Integrate data from different sources and visualize it
• Prepare analytical sections and summary reports on advertising campaigns
• Identify ways to optimize advertising campaigns
• Develop practical recommendations for improving key performance indicators of advertising campaigns

Content Creator

• Generate realistic images and videos, including short and long formats
• Build a workflow for mass content production

Senior Ad Monetisation Specialist

Creative Producer – Performance Marketing

Generative AI Designer

Lead AI Generative Designer

Marketing Analyst

AI Visual Content Creator