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Marketing Analyst
Social Discovery Group. Prepare analytical sections and summary reports on advertising campaigns to identify optimization opportunities .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in analyzing advertising campaign performance and optimizing key performance indicators through data-driven recommendations. Proficient in utilizing BI tools and advanced spreadsheet functionalities to enhance marketing reporting and budgeting processes.
Highest-signal resume keywords
Google Sheets ExpertiseBigQuery KnowledgeMathematical Statistics ProficiencyExperience With BI ToolsGoogle Ads Analytics Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisA/B Testing EvaluationPerformance MonitoringAttribution ModelingLTV Marketing ModelsStatistical AnalysisCampaign OptimizationBudgeting Tools OptimizationPython KnowledgeMS SQL Experience
Tools & Technologies
Google AnalyticsGoogle Tag ManagerTableauSuperSet
Industry Keywords
Advertising CampaignsKPI OptimizationMarketing Performance IndicatorsStakeholder CommunicationAPAC Time Zone Familiarity
Tech Stack
Tools & technologiesBigQueryPythonSQLTableau
About the role
Key responsibilities & impact- Prepare analytical sections and summary reports on advertising campaigns to identify optimization opportunities
- Research and develop practical recommendations to improve advertising campaign KPIs
- Evaluate, review, and monitor current A/B tests; provide accurate results and recommendations for further experiments
- Monitor key marketing performance indicators for products and advertising campaigns daily
- Notify stakeholders of significant deviations from normal performance and investigate and explain causes
- Review and improve attribution and LTV marketing models
- Optimize marketing reports and budgeting tools
Requirements
What you’ll need- Higher education (technical/mathematical/economic education)
- Excellent knowledge of Google Sheets, including pivot tables
- Good knowledge of BigQuery
- Knowledge of mathematical statistics is critical
- English level is B2+
- Experience with BI tools (Tableau, SuperSet, etc.)
- Preference for candidates located in APAC or nearby time zones, with at least 3 hours of overlap with the team's working hours
- Experience with MS SQL is a plus
- Basic knowledge of Python is a plus
- Familiarity with Google Analytics and Google Tag Manager is a plus
- Experience with Google Ads platforms and campaign analytics is a plus
Benefits
Comp & perks- REMOTE OPPORTUNITY to work full-time
- Vacation 28 calendar days per year
- 7 wellness days per year (time off)
- Bonuses up to $5000 for recommending successful applicants for positions in the company
- 50% payment for professional training, international conferences, and meetings
- Corporate discount for English lessons
- Health benefits: compensation of up to $1,000 gross per year per employee for health insurance or doctor’s fees if not eligible for corporate medical insurance
- Equipped workplace and necessary equipment provided in offices or co-working locations
- Reimbursement of workplace costs up to $1000 gross once every 3 years in other locations
- Internal gamified gratitude system with bonuses exchangeable for merchandise, team building activities, massage certificates, etc.