Product Marketing Manager

Social Discovery Group

. Develop and execute go-to-market strategies for new and existing products .

Posted 10/22/2026full-timeRemote • Poland, Serbia, Spain, Georgia, ThailandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing go-to-market strategies, conducting market research, and optimizing marketing funnels to drive user acquisition and retention. Proficient in performance marketing and data analysis to measure and enhance marketing effectiveness.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentMarket Research & Competitive AnalysisData Analysis & Marketing AnalyticsA/B Testing & Conversion Rate OptimizationPerformance Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SegmentationTargetingProduct PositioningMessaging FrameworksCustomer Journey MappingFunnel OptimizationCRMLifecycle MarketingContent & CopywritingPricing & Packaging Strategy

Soft Skills

CollaborationLeadershipCommunication

Tools & Technologies

Google AdsMetaTikTok

Industry Keywords

User AcquisitionEngagementRetention GrowthMarketing FunnelsMarketing CampaignsMarketing BudgetsKPIsBrand VoiceUser ExperienceMarketing Effectiveness

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Develop and execute go-to-market strategies for new and existing products
Define target audiences, positioning, and key messaging
Drive user acquisition, engagement, and retention growth
Collaborate cross-functionally with product, design, and content teams
Lead competitive and market analysis to inform strategy
Build and optimize marketing funnels and campaigns across channels
Manage marketing budgets and measure performance with clear KPIs
Ensure consistent brand voice and user experience across touchpoints
Continuously refine marketing effectiveness and best practices

Requirements

What you’ll need

Go-to-market strategy development
Market research & competitive analysis
Segmentation, targeting & positioning
Product positioning & messaging frameworks
Data analysis & marketing analytics
Customer journey mapping & funnel optimization
A/B testing & conversion rate optimization
Performance marketing (Google Ads, Meta, TikTok, etc.)
CRM & lifecycle marketing
Content & copywriting for marketing materials
Pricing & packaging strategy

Benefits

Comp & perks

REMOTE OPPORTUNITY to work full-time
Vacation 28 calendar days per year
7 wellness days per year (time off)
Bonuses up to $5000 for recommending successful applicants for positions in the company
50% payment for professional training, international conferences, and meetings
Corporate discount for English lessons
Health benefits: up to $1,000 gross per year per employee for self-purchased health insurance or doctor’s fees for yourself and close relatives if not eligible for corporate medical insurance
Equipped workplace and necessary equipment in offices or co-working locations
Reimbursement of workplace costs up to $1000 gross once every 3 years for co-working rent or home workplace equipment
Internal gamified gratitude system with bonuses exchangeable for merchandise, team building activities, massage certificates, etc.