Creative Strategist, UGC & Performance Ads

Social Heaven

. Analyze products, target audiences, reviews, competitors, and performance data .

Posted 9/18/2026full-timeRemote • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative strategy and content development, with a strong focus on UGC and social advertising. Proficient in analyzing performance metrics and crafting audience-specific messaging to drive engagement and sales.

Highest-signal resume keywords

Creative StrategyUGC Content DevelopmentPerformance AnalysisClient-Facing CommunicationGerman Language Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentScript WritingHook Rate AnalysisCTR OptimizationCPA Understanding

Soft Skills

Organizational SkillsSelf-MotivationClient CommunicationFeedback Management

Industry Keywords

Social AdvertisingDTC BrandCreator EnvironmentBrand MessagingContent Compliance

About the role

Key responsibilities & impact

Analyze products, target audiences, reviews, competitors, and performance data
Develop angles and concepts for each brand, funnel stage, and platform
Write concepts, hooks, and scripts for UGC ads, street interviews, and advertorials
Select suitable creators from the existing pool and source additional creators as needed
Brief creators, answer questions, review raw footage, and provide feedback
Coordinate reshoots when the content does not meet requirements
Review submitted content for brand fit, messaging, compliance, and editing quality
Manage creative client communications, present concepts, gather feedback, and coordinate approvals
Use performance results and client objectives to define the next creative wave
Analyze the performance of hooks, creators, and formats, and incorporate learnings into new concepts

Requirements

What you’ll need

Experience in creative strategy, UGC, social advertising, or content development—ideally from an agency, DTC brand, or creator environment
Understanding of what makes an ad sell, with experience working with Hook Rate, Hold Rate, CTR, and CPA
Ability to write audience-specific hooks, scripts, and briefs
Strong eye for selecting credible, authentic creators
Confident and professional client-facing communication skills
Highly organized and self-motivated, particularly in a remote setup
Native-level German and good English
Alignment with the values of customer delight, authenticity, commitment to quality, reliability, and a friendly team spirit

Benefits

Comp & perks

100% remote work or hybrid work from the offices in Cologne and Hamburg
Professional development budget
Coaching
Annual development reviews
Regular team events
Opportunities to attend trade shows and conferences
Workation opportunities
Hardware of your choice
Meal allowance
Public transport pass
Urban Sports Club membership
Two offices with (rooftop) terraces
Dogs welcome
Remote-first team with plenty of scope to shape your work
The backing and structures of a large agency
Support from Media Buying, Analytics, and Account Management teams
Career opportunities within the agency group