Social Heaven

Creative Strategist

• Analyze products, target audiences, reviews, competitors, and performance data
• Develop angles and concepts for each brand, funnel stage, and platform
• Write concepts, hooks, and scripts for UGC ads, street interviews, and advertorials
• Select suitable creators from the existing pool and source additional creators as needed
• Brief creators, answer questions, review raw footage, and provide feedback
• Coordinate reshoots when the content does not meet requirements
• Review submitted content for brand fit, messaging, compliance, and editing quality
• Manage creative client communications, present concepts, gather feedback, and coordinate approvals
• Use performance results and client objectives to define the next creative wave
• Analyze the performance of hooks, creators, and formats, and incorporate learnings into new concepts

Creative Strategist, UGC & Performance Ads

Copywriter

• Translate client briefs into concrete content ideas
• Research products, target audiences, reviews, and competitors, and develop audience-specific angles from these insights
• Write hooks, test variations, and create scripts for UGC ads, street interviews, and advertorials
• Develop ad concepts covering the format, structure, visual concept, copy, and call to action
• Select suitable creators from our talent pool and source additional creators when needed
• Brief creators and support them throughout the production process
• Review incoming content against the concepts and ensure quality, brand fit, and compliance
• Present concepts, gather client feedback, and manage approvals and copy revisions
• Use results and client objectives to define the next content wave
• Analyze creative data, evaluate hook, scroll, and format performance, and turn learnings into new scripts

UGC Copywriter, Creative Concept Developer

• Analyze the product, target audience, reviews, competition, and performance data
• Develop angles and concepts for products, target audiences, funnel stages, and platforms
• Write concepts, hooks, and scripts for UGC ads, street interviews, and advertorials
• Select suitable creators from the creator pool and source additional creators when needed
• Brief creators, answer questions, provide feedback on raw footage, and coordinate reshoots
• Review incoming content for brand fit, messaging, compliance, and editing quality
• Act as the creative point of contact for brands
• Present concepts, gather and contextualize client feedback, and manage approvals and coordination cycles
• Derive the next creative wave from results and client objectives
• Analyze the performance of hooks, creators, and formats, and apply learnings to new concepts