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Creative Strategist, UGC & Performance Ads
Social Heaven. Analyze the product, target audience, reviews, competition, and performance data .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creative strategy and content development, with a strong focus on UGC and social advertising. Proficient in analyzing performance metrics and selecting suitable creators to enhance brand messaging and engagement.
Highest-signal resume keywords
Creative StrategyUGC Content DevelopmentPerformance AnalysisClient CommunicationGerman Language Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content DevelopmentScript WritingPerformance Metrics AnalysisHook Rate UnderstandingCTR AnalysisCPA Analysis
Soft Skills
Organizational SkillsProfessional CommunicationTeam Collaboration
Industry Keywords
DTC BrandSocial AdvertisingCreator EnvironmentBrand FitClient Feedback
About the role
Key responsibilities & impact- Analyze the product, target audience, reviews, competition, and performance data
- Develop angles and concepts for products, target audiences, funnel stages, and platforms
- Write concepts, hooks, and scripts for UGC ads, street interviews, and advertorials
- Select suitable creators from the creator pool and source additional creators when needed
- Brief creators, answer questions, provide feedback on raw footage, and coordinate reshoots
- Review incoming content for brand fit, messaging, compliance, and editing quality
- Act as the creative point of contact for brands
- Present concepts, gather and contextualize client feedback, and manage approvals and coordination cycles
- Derive the next creative wave from results and client objectives
- Analyze the performance of hooks, creators, and formats, and apply learnings to new concepts
Requirements
What you’ll need- Experience in creative strategy, UGC, social advertising, or content development, ideally in an agency, DTC brand, or creator environment
- Understanding of Hook Rate, Hold Rate, CTR, and CPA
- Ability to write audience-appropriate hooks, scripts, and briefs
- A strong eye for selecting credible creators
- Confident and professional communication with clients
- Strong organizational skills and a high degree of ownership, especially in a remote setup
- Native-level German and good English
- Alignment with the values of customer enthusiasm, authenticity, commitment to quality, reliability, and a friendly team culture
Benefits
Comp & perks- Remote work, either 100% remote or hybrid from Cologne and Hamburg
- Coaching
- Professional development budget
- Annual development reviews
- Regular team events
- Trade shows and industry events
- Workations possible
- Hardware of your choice
- Meal allowance
- Public transport pass
- Urban Sports Club membership
- Two offices with rooftop terraces
- Dogs welcome