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Social Heaven

Creative Strategist, UGC & Performance Ads

Social Heaven

. Analyze the product, target audience, reviews, and competition to develop performance advertising angles .

Posted 10/14/2026full-timeCologne • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creative strategy and UGC content development, with a strong ability to analyze performance metrics and adapt creative concepts accordingly. Proficient in client communication and managing creative processes to ensure alignment with brand objectives.

Highest-signal resume keywords
Creative StrategyUGC Content DevelopmentPerformance AnalysisClient CommunicationGerman Language Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Audience-Focused WritingScript DevelopmentPerformance Metrics AnalysisAd Selling TechniquesContent Review and Editing
Soft Skills
Organizational SkillsSelf-MotivationProfessional CommunicationCollaboration
Industry Keywords
Social AdvertisingHook RateHold RateCTRCPABrand FitContent DevelopmentCreator SourcingFeedback ManagementCreative Briefing

About the role

Key responsibilities & impact
  • Analyze the product, target audience, reviews, and competition to develop performance advertising angles
  • Write concepts, hooks, and scripts for UGC ads, street interviews, and advertorials
  • Select suitable creators based on the brand, target audience, angle, profile, language, industry, and credibility
  • Source creators specifically when no one from the existing pool is a good fit
  • Brief creators, answer questions, review raw footage, and coordinate reshoots
  • Review incoming content for brand fit, messaging, compliance, and editing quality
  • Present concepts to brands, gather feedback, and manage approvals and alignment cycles
  • Act as the creative point of contact for assigned brands and confidently support decisions with clear reasoning
  • Use results and client objectives to shape the next creative iteration
  • Analyze the performance of hooks, creators, and formats, and apply learnings to new concepts

Requirements

What you’ll need
  • Experience in creative strategy, UGC, social advertising, or content development
  • Understanding of what makes an ad sell, with knowledge of hook rate, hold rate, CTR, and CPA
  • Ability to write audience-focused hooks, scripts, and briefs
  • A strong eye for selecting credible creators
  • Confident and professional communication with clients
  • Highly organized and self-motivated in a remote working environment
  • Native-level German and good English
  • Alignment with the company values of customer delight, authenticity, commitment to quality, reliability, and a friendly team culture

Benefits

Comp & perks
  • 100% remote work possible or hybrid work from Cologne and Hamburg
  • Professional development budget
  • Coaching
  • Annual development reviews
  • Regular team events and trade shows
  • Workations possible
  • Hardware of your choice
  • Meal allowance
  • Public transport pass
  • Urban Sports Club membership
  • Two offices with rooftop terraces
  • Dogs welcome
  • Short communication channels and plenty of creative freedom
  • Support from Media Buying, Analytics, and Account Management teams
  • Career opportunities within the larger agency group