UGC Copywriter, Creative Concept Developer

Social Heaven

. Translate client briefs into concrete content ideas .

Posted 9/17/2026full-timeCologne • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content creation for social media, particularly in UGC ads and performance copy, with a strong ability to adapt to various brand voices. Proficient in analyzing creative data and utilizing metrics to inform content strategy and improve performance.

Highest-signal resume keywords

Content Creation for Social MediaUGC Ad WritingCreative Data AnalysisClient CommunicationNative-Level German

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content ConceptionScript WritingPerformance CopyConceptual SkillsAd Structure and FormatHook Rate AnalysisCTR and CPA MetricsBrief Writing

Soft Skills

OrganizedSelf-DirectedReliableAdaptabilityProfessionalism

Tools & Technologies

AI Tools for Research and Ideation

Industry Keywords

DTC BrandCreator EnvironmentClient Feedback ManagementBrand Fit Compliance

About the role

Key responsibilities & impact

Translate client briefs into concrete content ideas
Research products, target audiences, reviews, and competitors, and develop audience-specific angles from these insights
Write hooks, test variations, and create scripts for UGC ads, street interviews, and advertorials
Develop ad concepts covering the format, structure, visual concept, copy, and call to action
Select suitable creators from our talent pool and source additional creators when needed
Brief creators and support them throughout the production process
Review incoming content against the concepts and ensure quality, brand fit, and compliance
Present concepts, gather client feedback, and manage approvals and copy revisions
Use results and client objectives to define the next content wave
Analyze creative data, evaluate hook, scroll, and format performance, and turn learnings into new scripts

Requirements

What you’ll need

Experience writing for social media, including UGC ads, performance copy, content conception, or editorial work—ideally within an agency, DTC brand, or creator environment
Ability to write numerous hooks, natural-sounding scripts, and clear briefs
Ability to authentically adapt to different brand voices
Understanding of what makes an ad sell; comfortable using hook rate, hold rate, CTR, and CPA as working metrics
Strong conceptual skills in format, structure, and visual direction
A good eye for selecting the right creators
Confident working with clients and able to explain copy decisions
Able to take corrections professionally and put feedback into context
Organized, self-directed, and reliable when meeting deadlines in a remote setup
Open to using AI tools for research and ideation
Native-level German and good English
Alignment with the values of customer enthusiasm, authenticity, commitment to quality, reliability, and a friendly team culture

Benefits

Comp & perks

100% remote work available, or hybrid work from Cologne and Hamburg
Coaching
Professional development budget
Annual development reviews
Regular team events
Trade shows and industry events
Workation opportunities
Hardware of your choice
Meal allowance
Public transport pass
Urban Sports Club membership
Two offices with (rooftop) terraces
Dogs welcome