Product Specialist

Socomec Group

. Define, plan and implement product marketing strategies for the managed portfolio across North America .

Posted 9/15/2026full-timeWatertown • Colorado • United StatesMid-LevelSenior💰 $85,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing strategies for electrical power distribution systems, with a strong focus on market analysis, competitive intelligence, and product lifecycle management. Proven ability to collaborate with cross-functional teams and drive innovative marketing initiatives to enhance market share and brand awareness.

Highest-signal resume keywords

Product Marketing StrategyMarket AnalysisElectrical Power Distribution SystemsCross-Functional Team CollaborationPresentation and Influencing Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AnalysisProduct ManagementApplication EngineeringTechnical SalesGo-To-Market DevelopmentCompetitive IntelligenceProduct Value ProposalsElectrical Power DistributionTransfer Switch EquipmentBudgeting and Forecasting

Soft Skills

Organizational SkillsCreative MindsetOutstanding Presentation SkillsInfluencing Skills

Tools & Technologies

Microsoft OfficePowerPointExcel

Industry Keywords

Electrical EngineeringNorth American Electrical StandardsULCSANECNFPAMission-Critical Power ApplicationsData CentersIndustrial FacilitiesCommercial Facilities

Tech Stack

Tools & technologies

Switching

About the role

Key responsibilities & impact

Define, plan and implement product marketing strategies for the managed portfolio across North America
Develop expertise in the Transfer Switch Equipment product portfolio, including features, competitive positioning, pricing and market needs
Conduct market analyses covering competitors, market potential and customer requirements
Define product development roadmaps, sales action plans and strategies
Advocate for new products, product features and portfolio expansion opportunities as the voice of the customer
Represent the company in regional standardization forums and committees
Lead product launches and manage the local product life cycle
Execute marketing mix strategies and promotional campaigns to increase market share and brand awareness
Establish and monitor KPIs for market share and profitability and collaborate on pricing strategies
Provide input for sales strategies, annual budgets and business plans
Train the salesforce and support customer-facing teams during tenders, projects and training sessions
Drive lead generation and collaborate with marketing teams on content and initiatives
Support cross-selling, up-selling and specification efforts
Assist Supply Chain and Sales teams with budgeting and forecasting
Lead localization projects by identifying targets, analyzing business plans and defining goals

Requirements

What you’ll need

Bachelor’s degree or equivalent work experience in Electrical Engineering
Strong understanding of electrical power distribution systems, including low-voltage switchgear and transfer switching equipment
Understanding of mission-critical power applications serving data centers, industrial, and commercial facilities
Familiarity with North American electrical standards and codes, including UL, CSA, NEC, NFPA, and relevant industry practices
Strong proficiency in market analysis, competitive intelligence, product value proposals and go-to-market development
Experience working with cross-functional teams including engineering, sales, channel partners, and marketing
Strong organizational skills and ability to manage multiple projects simultaneously
Creative mindset for innovative marketing initiatives
Outstanding presentation and influencing skills
Proficiency in Microsoft Office, particularly PowerPoint and Excel
Minimum 5 years of experience in product marketing, product management, application engineering or technical sales within the electrical power distribution industry (preferred)
Experience with transfer switch equipment (ATS, MTS, STS) (preferred)
Experience in mission-critical power distribution (preferred)
Understanding of electrical power industry sales channels and ability to develop targeted value propositions and go-to-market strategies (preferred)
Valid passport for international travel and willingness to travel as needed (preferred)
Availability for domestic travel (preferred)

Benefits

Comp & perks

Reasonable accommodation for disabilities upon request
Domestic travel opportunities
International travel opportunities as needed