Head of Marketing

Sofar Ocean

. Own strategy and execution across product marketing, ABM, demand generation, and brand .

Posted 11/9/2026full-timeCalifornia • United StatesLead💰 $210,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing strategy and execution, particularly in enterprise software startups, with a strong focus on demand generation, brand awareness, and pipeline management. Proven ability to lead and grow teams while collaborating closely with executive leadership to drive go-to-market strategies.

Highest-signal resume keywords

B2B Marketing StrategyDemand GenerationTeam LeadershipGo-To-Market StrategyData-Driven Funnel Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyPipeline ManagementBrand AwarenessSegmentationPositioningForecastingTechnical Concept UnderstandingMeasurable Pipeline DrivingCategory AwarenessRevenue Growth

Soft Skills

CoachingCollaborationCommunicationRisk ManagementLeadership

Tools & Technologies

HubSpotWebflowShopifyGoogle Analytics

Industry Keywords

B2B Enterprise SoftwareOcean TechMaritime TechGeospatial DataEnvironmental DataIndustrial IoTPhysical-World IntelligenceData SubscriptionsSaaSLogistics

Tech Stack

Tools & technologies

IoT

About the role

Key responsibilities & impact

Own strategy and execution across product marketing, ABM, demand generation, and brand
Translate complex science, engineering, and data into a clear value story for enterprise buyers
Partner with Sales on segmentation, positioning, enablement, and pipeline
Build demand and brand awareness for a new category
Maintain visibility into funnel performance, ROI, and forecasting
Establish processes that enable marketing to scale
Lead, coach, and grow a team of five
Work closely with the CEO and VP of Sales to set and execute the company’s go-to-market strategy
Serve as a hands-on player-coach while owning marketing end to end

Requirements

What you’ll need

Current or recent director-level leadership of a whole marketing function, not one channel
Recent experience running marketing at a B2B enterprise software startup with a technical product (data, analytics, infrastructure, or similar)
Owned B2B marketing strategy while a business grew from roughly $5M to $30M+ in revenue
Experience in ocean or maritime tech, weather or climate, geospatial or environmental data, fleet or logistics, industrial IoT, or another physical-world intelligence space
Based in the Bay Area and able to be at Pier 28 a few days a week
Experience building a GTM engine alongside a CEO and sales leader, from the first narrative through a bigger team
Experience marketing a mix of hardware, data subscriptions, and SaaS
Experience driving both measurable pipeline and awareness for a new category
Familiarity with HubSpot, Webflow, Shopify, and Google Analytics
Ability to quickly understand technical concepts and work with engineers and scientists
Data-driven funnel management and comfort taking smart risks

Benefits

Comp & perks

Equity 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score