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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong capabilities in market intelligence and research, utilizing both qualitative and quantitative methodologies to inform product strategy and marketing efforts. Effectively synthesizes complex data into actionable insights and recommendations for cross-functional teams.
Highest-signal resume keywords
Market IntelligenceQualitative Research MethodologiesQuantitative Research MethodologiesExecutive Communication SkillsB2B or B2G Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market ResearchCompetitive AnalysisData SynthesisThematic AnalysisSurvey DesignDashboard CreationInterview Guide DevelopmentOpportunity AnalysisTrend ReportingProduct Roadmap Support
Soft Skills
Analytical CuriosityStructured ThinkingCross-Functional Collaboration
Industry Keywords
Government Technology MarketPublic TendersPublic PoliciesCustomer SuccessProduct Marketing
About the role
Key responsibilities & impact- Monitor competitors, including positioning, pricing, launches, and institutional activities
- Produce regular battlecard, competitive analysis, and trend reports across Softplan’s operating territories
- Track macroeconomic and regulatory indicators that impact the market, including public tenders, public policies, and developments in the government technology market
- Develop market research questions for the Product team, translating business hypotheses into objective, testable research questions
- Support Product teams in roadmap development and discovery through market evidence, benchmarks, and opportunity analysis
- Participate in Product rituals, such as discovery and prioritization, representing the market and competitive perspective
- Lead qualitative research in partnership with the Customer Success (CS) team, defining interview guides, hypotheses, and analysis criteria
- Consolidate learnings from CS into market insights, identifying patterns related to churn, expansion, objections, and perceived value
- Establish a recurring customer listening process to inform Marketing, Product, and Sales
- Establish a recurring listening process with the Marketing, Product, and Sales teams and incorporate the information into strategic reports
- Translate quantitative and qualitative data into narratives and recommendations for leadership
- Support the development of positioning, key messages, and sales arguments based on market evidence
- Contribute market data to executive presentations
Requirements
What you’ll need- Strong experience in market intelligence, research, product marketing, or related fields
- Experience with qualitative research methodologies, including interview guides, interviews, and thematic analysis
- Experience with quantitative research methodologies, including surveys and dashboards
- Experience in B2B or B2G environments is a plus
- Ability to work effectively across technical Product teams, Customer Success relationship teams, and Marketing/Sales business teams
- Structured thinking
- Analytical curiosity
- Executive communication skills and the ability to synthesize complex data into clear recommendations
Benefits
Comp & perks- Meal or food allowance
- Health and dental insurance
- Home office allowance
- Profit-Sharing and Results-Based Bonus Program
- Setup Kit voucher
- Life insurance
- Birthday day off
- Health and wellness promotion program
- Partnerships and discounts
- Diversity and inclusion support