Head of Demand Generation

Softr

. Own the full pipeline function, including strategy, execution, and the team behind it .

Posted 9/21/2026full-timeRemote • GermanyLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS demand generation, with a focus on pipeline strategy, execution, and team management. Proficient in marketing automation, attribution analysis, and data-driven decision-making to drive revenue growth.

Highest-signal resume keywords

B2B SaaS Demand GenerationTeam ManagementMarketing AutomationAttribution AnalysisHubSpot Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline StrategyMQL Target AchievementDashboard BuildingBudget AllocationPerformance Reporting

Soft Skills

High OwnershipGritSharp Written Communication

Tools & Technologies

HubSpotMarketing Automation Systems

Industry Keywords

Demand GenerationProduct-Led GrowthB2B MarketingLead QualityLifecycle Campaigns

About the role

Key responsibilities & impact

Own the full pipeline function, including strategy, execution, and the team behind it
Set and achieve pipeline and MQL targets
Develop full-funnel strategy across paid, email, lifecycle, and campaigns
Allocate budget and report on performance
Manage and develop a two-person demand generation team
Own marketing automation and attribution infrastructure
Align with sales on lead quality, handoffs, and follow-through
Turn marketing investment into revenue

Requirements

What you’ll need

6–8+ years in B2B SaaS demand gen
At least 2 years managing a team
Comfortable owning paid performance and systems, not just strategy decks
Strong data skills, including dashboard building, attribution analysis, and making budget cases
Experience with PLG or product-led + sales hybrid is a strong plus
Hands-on with HubSpot or equivalent
High ownership and grit
Sharp written communication
Ability to brief content teams, pitch leadership, and write clear copy

Benefits

Comp & perks

Competitive salary and equity options
Fully remote and flexible work schedule
Annual company retreat and team gatherings
High ownership, zero bureaucracy
Opportunity to build up sales motion from the ground up and have an outsized impact on the company’s trajectory
Work directly with the founders and leadership team
Daily dose of customer love and positive feedback
Well-resourced, profitable company backed by leading investors