Softr

Performance Marketing

• Own the full pipeline function, including strategy, execution, and the team behind it
• Set and achieve pipeline and MQL targets
• Develop full-funnel strategy across paid, email, lifecycle, and campaigns
• Allocate budget and report on performance
• Manage and develop a two-person demand generation team
• Own marketing automation and attribution infrastructure
• Align with sales on lead quality, handoffs, and follow-through
• Turn marketing investment into revenue

Head of Demand Generation