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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing within fintech and payments, with a strong focus on developing thought leadership, sales enablement materials, and managing partnerships. Proven ability to navigate complex sales cycles and effectively measure marketing impact on pipeline progression.
Highest-signal resume keywords
B2B Marketing ExperienceEmbedded Finance ExpertiseSales Enablement DevelopmentStakeholder ManagementProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Programme DevelopmentContent CreationUse Case DevelopmentPipeline MeasurementAccount Strategy
Soft Skills
Relationship BuildingStrategic ThinkingCommunication SkillsEntrepreneurial Mindset
Tools & Technologies
Marketing Automation ToolsCRM SystemsAnalytics Platforms
Industry Keywords
FintechPayments InfrastructureSaaSAPI Based BusinessesCommercial Activation
About the role
Key responsibilities & impact- Own the GCC partnerships marketing programme
- Develop marketing programmes supporting longer and more complex sales cycles
- Translate embedded finance and payments infrastructure into clear commercial value and relevant use cases
- Create thought leadership, content, use cases, and sales enablement materials
- Partner with the Partnerships team on account strategy, opportunity development, relationship building, and pipeline progression
- Maximise strategic memberships and industry associations through thought leadership, content, events, relationship building, and commercial activation
- Own relationship-led activations, including client events, sponsorships, executive hosting, and targeted engagement opportunities
- Collaborate with central Marketing teams across brand, content, digital, product marketing, and communications
- Measure marketing effectiveness and pipeline contribution
- Manage agencies, vendors, budgets, and internal stakeholders
- Build a scalable GCC partnerships marketing playbook
Requirements
What you’ll need- 5 or more years of B2B marketing experience within fintech, payments, financial services, SaaS, or a related technology environment
- Direct experience in embedded finance, payments infrastructure, platform partnerships, API based businesses, or a closely related area is strongly preferred
- Strong understanding of longer and more complex B2B sales cycles
- Proven experience developing category education, thought leadership, content, and use cases for complex technology solutions
- Experience creating sales enablement and marketing materials supporting opportunity development and pipeline progression
- Strong experience partnering with Partnerships or commercial teams on account strategy, relationship building, and go-to-market activity
- Entrepreneurial and commercially minded, combining strategic thinking with hands-on execution
- Strong stakeholder management, project management, and communication skills
Benefits
Comp & perks- Flexible and agile working culture
- Inclusive work environment
- Recruitment process accommodations available upon request