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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing, campaign management, and event activation within the UAE and GCC markets, with a strong focus on demand generation and pipeline development. Proven ability to collaborate with cross-functional teams and manage multiple priorities in a fast-paced environment.
Highest-signal resume keywords
B2B Marketing ExperienceField MarketingCampaign ManagementEvent ActivationStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Account-Based MarketingDemand GenerationPipeline DevelopmentCampaign ExecutionMarketing Performance Measurement
Soft Skills
Project ManagementCommunication SkillsAdaptabilityStrategic ThinkingEntrepreneurial Mindset
Industry Keywords
UAE Market ExperienceGCC Market ExperienceFintechPaymentsFinancial Services
About the role
Key responsibilities & impact- Own and execute the UAE field marketing programme for the Direct Sales business
- Plan and deliver integrated B2B and account-based marketing campaigns across priority industries and target accounts
- Manage campaigns from initial brief through execution, optimisation, and reporting
- Own the events and activation programme, including hosted events, roundtables, networking opportunities, industry events, and other market activations
- Partner with Business Development on account targeting, campaign activation, sales enablement, event follow-up, and pipeline progression
- Identify and activate opportunities across industry bodies, business communities, free zones, and strategic platforms
- Collaborate with central Marketing teams across brand, content, digital, and communications
- Manage agencies, vendors, budgets, timelines, and external partners
- Measure marketing performance and pipeline contribution
- Build a scalable field marketing playbook for the UAE and wider MEA region
Requirements
What you’ll need- 5 or more years of B2B marketing experience
- Strong hands-on experience across field marketing, campaign management, events, and account-based marketing
- UAE or wider GCC market experience is essential
- Strong understanding of the local business environment and regional market dynamics
- Experience within fintech, payments, financial services, or a related technology environment strongly preferred; relevant B2B technology sectors also considered
- Proven experience delivering B2B campaigns, events, and activations supporting demand generation and pipeline development
- Strong experience partnering with Business Development, including account targeting, sales enablement, and pipeline-focused marketing activity
- Entrepreneurial and commercially minded, combining strategic thinking with hands-on execution
- Experience operating in a fast-paced, high-growth environment
- Ability to manage multiple priorities and adapt quickly
- Strong stakeholder management, project management, and communication skills
- Ability to work effectively across Business Development, Marketing, senior stakeholders, agencies, and external partners
Benefits
Comp & perks- Equal opportunities employer committed to creating an inclusive work environment
- Agility and flexibility in the working culture
- Accommodations during the recruitment process
- Hybrid working arrangement
- Vibrant, diverse, and inclusive company culture
- Collaborative environment
- Opportunity to contribute to transforming international payments