Senior Social Media Manager – Global

Sokin

. Set and continually evolve Sokin’s global organic social strategy across LinkedIn, X, Instagram, YouTube, Reddit, Substack and emerging channels .

Posted 9/23/2026full-timeDubai • United Arab EmiratesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing global organic social strategies across multiple platforms, with a strong focus on community management, content creation, and performance measurement. Proven ability to adapt messaging for diverse audiences while ensuring brand safety and regulatory compliance.

Highest-signal resume keywords

Social Media Strategy DevelopmentCommunity ManagementContent Creation and CopywritingAnalytical Skills and KPI DefinitionProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media ManagementContent CreationCopywritingVideo ProductionSocial ListeningAnalyticsAudience DevelopmentEngagement StandardsPerformance EvaluationGovernance and Compliance

Soft Skills

Communication SkillsStakeholder ManagementCreative DirectionCollaborationAdaptability

Tools & Technologies

Social Publishing ToolsAnalytics ToolsCommunity Management ToolsContent Management SystemsProject Management Software

Industry Keywords

B2B TechnologyFintechPaymentsFinancial ServicesBrand Safety

About the role

Key responsibilities & impact

Set and continually evolve Sokin’s global organic social strategy across LinkedIn, X, Instagram, YouTube, Reddit, Substack and emerging channels
Define channel roles, priority audiences, editorial rhythm and success measures
Build a consistent Sokin voice while adapting content to platform behaviour and regional relevance
Own the global social calendar and prioritisation process
Ensure governance, approvals and publishing standards protect accuracy, brand and regulatory requirements
Turn company, product and customer stories into engaging platform-native content
Write and shape posts, carousels, short-form videos, scripts, reactive commentary and recurring social formats
Develop repeatable briefs, workflows and production systems
Brief designers, video producers, agencies and freelancers and provide creative direction
Identify and develop influencer and creator partnerships
Own creator outreach, briefing, contracting, brand safety, delivery and performance evaluation
Establish measurement frameworks for audience quality, engagement, traffic, leads, partnerships and commercial contribution
Lead community management, engagement, escalation and social listening across priority platforms
Engage with customers, prospects, partners, industry voices and employees
Use social listening to identify market shifts, sentiment, competitor activity and contribution opportunities
Define KPIs and reporting frameworks across organic social, community and creator activity
Translate channel and audience data into recommendations and test new approaches
Own global social tooling, governance and playbooks
Manage agency and production partners, including budgets, timelines, feedback and quality control
Lead social coverage for events and conferences
Partner with Brand, Content, Demand Generation, Product Marketing, Communications, Regional Marketing and Commercial teams

Requirements

What you’ll need

6+ years of experience in social media, including at least two years in a senior or lead role within B2B technology, fintech, payments, financial services or another complex category
Proven experience setting social strategy and managing global channels
Strong portfolio of platform-native written, visual and short-form video content
Exceptional social copywriting skills, adapting tone, format and complexity for different audiences, channels and executive voices
Proven experience developing creator programmes end-to-end, including audience fit, brand safety and commercial measurement
Strong community management experience, including engagement standards, escalation processes, social listening and audience development
Hands-on experience with social publishing, listening, community management and analytics tools
Strong analytical skills, including defining KPIs, interpreting performance and turning insight into action
Excellent project management, stakeholder management and communication skills
Experience briefing creative and production partners
Ability to work within a fast-moving, global and regulated organisation across multiple teams, regions and time zones

Benefits

Comp & perks

Agile, flexible working culture
Inclusive work environment
Workplace accommodations during the recruitment process
Collaboration, innovation, and employee empowerment culture