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About the role
Key responsibilities & impact- Run paid media across Meta, TikTok, and Google, including Performance Max and branded search
- Set up, launch, and optimize paid media campaigns
- Manage daily, weekly, and monthly budgets and develop spend and revenue projections
- Monitor performance against KPIs and identify opportunities to improve efficiency, customer acquisition, conversion, and ROAS
- Create paid media creative briefs and ad copy files and collaborate with the Marketing team on creative direction
- Identify opportunities for new UGC and creator-led content for paid acquisition, including recommending creative concepts, hooks, formats, and testing angles
- Run testing across audiences, creative, and campaigns to improve performance
- Track and analyze paid media performance using GA4 and Shopify data
- Conduct full-funnel analysis and provide regular performance reporting, insights, and recommendations
- Partner with the Marketing team on onsite opportunities that may impact paid media performance
Requirements
What you’ll need- 4+ years of experience managing paid media, preferably in an eCommerce environment
- Beauty industry experience preferred
- Experience with Meta, Google Ads, including Google Performance Max and branded search, and TikTok
- Strong analytical skills and data-driven thinking with proficiency in paid media metrics and analytics tools
- Experience managing budgets, testing campaigns, and optimizing toward performance KPIs
- Ability to own key workstreams and drive initiatives from strategy through execution
- Strong organizational skills and attention to detail
- Excellent communication and collaboration skills
