Soko Glam

Performance Marketing

• Run paid media across Meta, TikTok, and Google, including Performance Max and branded search
• Set up, launch, and optimize paid media campaigns
• Manage daily, weekly, and monthly budgets and develop spend and revenue projections
• Monitor performance against KPIs and identify opportunities to improve efficiency, customer acquisition, conversion, and ROAS
• Create paid media creative briefs and ad copy files and collaborate with the Marketing team on creative direction
• Identify opportunities for new UGC and creator-led content for paid acquisition, including recommending creative concepts, hooks, formats, and testing angles
• Run testing across audiences, creative, and campaigns to improve performance
• Track and analyze paid media performance using GA4 and Shopify data
• Conduct full-funnel analysis and provide regular performance reporting, insights, and recommendations
• Partner with the Marketing team on onsite opportunities that may impact paid media performance

Paid Media Contractor