Director, Brand Strategy – Culture & Partnerships

Sol de Janeiro

. Lead development of Sol de Janeiro’s cultural agenda, partnership ecosystem, and integrated go-to-market strategy .

Posted 10/5/2026full-timeNew York City • New York • United StatesLead💰 $160,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing integrated brand strategies and partnership ecosystems, with a strong focus on cultural relevance and consumer insights. Proven ability to lead high-performing teams and drive cross-functional initiatives in consumer-facing brands.

Highest-signal resume keywords

Integrated Brand Strategy DevelopmentCultural Marketing ExpertisePartnership Program LeadershipExecutive Communication SkillsCross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyIntegrated MarketingCultural MarketingCampaign DevelopmentPerformance MeasurementNegotiation StrategyMarket FrameworksConsumer Insight AnalysisTrend ActivationPortfolio Prioritization

Soft Skills

LeadershipCoachingInfluencingCommunicationPresentation

Industry Keywords

BeautyFragranceFashionLifestyleLuxuryWellnessConsumer BrandCultural RelevanceBrand EquityAudience Expansion

About the role

Key responsibilities & impact

Lead development of Sol de Janeiro’s cultural agenda, partnership ecosystem, and integrated go-to-market strategy
Define cultural participation territories, annual agendas, partnership opportunities, tentpole moments, and trend activations
Serve as strategic architect for major launches and brand moments
Develop integrated master briefs and launch architectures connecting communications, influencer relations, talent, media, creative, retail, product marketing, and regional teams
Own global partnership strategy and evaluate opportunities for brand fit, cultural relevance, audience expansion, business impact, and brand equity
Lead partnership recommendations, negotiation strategy, activation planning, and execution
Lead and mentor strategic marketers responsible for Body and Fragrance
Guide category planning, portfolio prioritization, launch sequencing, strategic briefing, and future growth opportunities
Drive cross-functional integration, planning alignment, resource allocation, and decision-making across global teams
Develop measurement frameworks for brand heat, cultural relevance, partnerships, and business performance
Translate performance data into executive reporting, insights, and recommendations
Lead, coach, and develop a high-performing team of strategic marketers

Requirements

What you’ll need

10-12 years of progressive experience across brand strategy, integrated marketing, partnerships, cultural marketing, communications, or related disciplines
Proven experience developing integrated brand and marketing strategies for a consumer-facing brand
Demonstrated experience building and leading strategic partnership programs and culturally relevant brand activations
Deep understanding of culture, consumer behavior, emerging trends, and authentic brand participation in conversations
Ability to connect brand strategy, cultural opportunity, consumer insight, and commercial objectives
Experience building integrated campaign and go-to-market frameworks across multiple marketing functions
Proven people leadership experience coaching, developing, and inspiring high-performing teams
Strong executive presence with exceptional communication, presentation, and facilitation skills
Ability to influence senior stakeholders and lead complex, highly cross-functional initiatives
Experience navigating global or multi-market organizations
Ability to balance long-term brand building with near-term commercial priorities
Experience within beauty, fragrance, fashion, lifestyle, luxury, wellness, or another culturally driven consumer brand is strongly preferred

Benefits

Comp & perks

Competitive salary and bonus program for full-time team members
Flexible hybrid work environment with opportunities for collaboration and growth
Inclusive culture that values diverse perspectives and celebrates individuality
Opportunity to be part of a fast-growing, award-winning global beauty brand