Director, Integrated Communications – Americas

Sol de Janeiro

. Develop and lead the overarching earned strategy across Public Relations, Influencer Relations, creator engagement, brand storytelling, product communications, and cultural activations .

Posted 10/5/2026full-timeNew York City • New York • United StatesLead💰 $160,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and leading integrated Communications and Influencer/Creator strategies that drive measurable brand outcomes. Proven ability to connect cultural relevance and storytelling with strategic objectives while managing high-performing teams and external agency relationships.

Highest-signal resume keywords

Integrated Communications StrategyInfluencer MarketingNarrative DevelopmentPeople LeadershipCultural Relevance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Public RelationsBrand StorytellingPerformance MeasurementCultural ActivationsProduct CommunicationsCampaign ManagementMedia RelationsStrategic PlanningCrisis CommunicationExecutive Visibility

Soft Skills

StorytellingStrategic CommunicationCoachingInfluencingIdentifying Trends

Industry Keywords

Consumer-Facing BrandBeautyFragranceFashionLifestyleCultural MomentsCreator AdvocacyAgency ManagementReputation ManagementCross-Functional Collaboration

About the role

Key responsibilities & impact

Develop and lead the overarching earned strategy across Public Relations, Influencer Relations, creator engagement, brand storytelling, product communications, and cultural activations
Unite Communications and Influencer Relations behind clear strategic objectives
Establish annual earned priorities, planning frameworks, operating rhythms, and performance expectations
Translate global brand strategy into culturally relevant Americas execution
Localize launches, partnerships, cultural moments, and activations while protecting the core brand idea
Oversee earned strategies for product launches, campaigns, retail activations, partnerships, talent programs, and cultural moments
Lead earned media strategy, narrative development, product storytelling, executive visibility, corporate communications, and partnership communications
Oversee the creator and influencer ecosystem, including advocacy and launch-specific programs
Build relationships with editors, media leaders, creators, and industry influencers
Identify cultural opportunities and develop strategies that generate attention beyond paid investment
Lead, coach, and develop the Communications and Influencer Relations organization
Oversee agency relationships, including strategy, scope, budget, performance, and accountability
Advise the business on sensitive communications, reputation matters, and emerging reputational risks
Establish measurement frameworks and evaluate brand heat, share of voice, earned reach, creator advocacy, brand health, launch performance, and commercial impact
Translate performance and insights into executive-ready business reviews and recommendations

Requirements

What you’ll need

10+ years of progressive experience across Communications, Public Relations, Influencer/Creator Marketing, Integrated Marketing, or related earned disciplines
Significant experience developing and leading integrated Communications and Influencer/Creator strategies for a consumer-facing brand
Proven experience connecting earned attention, cultural relevance, and storytelling to measurable brand and business outcomes
Strong understanding of media, creators, social conversation, partnerships, cultural moments, and consumer advocacy
Exceptional storytelling, narrative development, and strategic communications skills
Strong cultural instincts and ability to identify emerging trends and opportunities
Proven people leadership experience coaching, developing, and inspiring high-performing teams
Experience leading and holding external agency partners accountable for strategy, execution, and performance
Strong executive presence and ability to influence senior stakeholders in a cross-functional organization
Experience leading through growth, transformation, and organizational change
Experience within beauty, fragrance, fashion, lifestyle, or another culturally relevant consumer brand is strongly preferred

Benefits

Comp & perks

Competitive salary and bonus program for full-time team members
Flexible hybrid work environment with opportunities for collaboration and growth
Inclusive culture that values diverse perspectives and celebrates individuality
Opportunity to be part of a fast-growing, award-winning global beauty brand