Director of Ecommerce, DTC

Sol de Janeiro

. Own the end-to-end Direct-to-Consumer business across soldejaneiro.com and TikTok Shop .

Posted 10/9/2026full-timeNew York City • New York • United StatesLead💰 $160,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in Direct-to-Consumer (DTC) business management, including P&L ownership, revenue forecasting, and margin optimization. Proficient in performance media strategy, CRM/lifecycle marketing, and cross-functional collaboration to drive customer growth and profitability.

Highest-signal resume keywords

DTC P&L OwnershipPerformance Media StrategyCRM/Lifecycle MarketingEcommerce Platforms (Shopify Plus)Team Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Revenue ForecastingMargin ManagementBudget AllocationAttribution ModelingIncrementality TestingCustomer SegmentationRFM ModelingPredictive LTVDigital Store MerchandisingSite Performance Analysis

Soft Skills

Strong CommunicationCollaborative MindsetSolution-OrientedProject ManagementAnalytical Skills

Tools & Technologies

Google AnalyticsContentSquareKlaviyoEmail MarketingSMS Marketing

Industry Keywords

EcommerceDigital MarketingBeautyWellnessCPG

About the role

Key responsibilities & impact

Own the end-to-end Direct-to-Consumer business across soldejaneiro.com and TikTok Shop
Own the overall DTC P&L strategy, revenue forecasting, margin management, budget allocation, profitability targets, and financial reviews
Develop and drive annual and multi-year DTC business plans and channel-level targets
Lead pricing, promotional, margin optimization, media investment, and budget strategies
Own performance media strategy across paid social, paid search, affiliate, and other digital channels
Manage media investment and agency/technology partnerships; oversee attribution, incrementality testing, and measurement
Own CRM and lifecycle marketing across email, SMS, push, loyalty, and retention channels
Build customer journeys, segmentation strategies, RFM modeling, predictive LTV, loyalty programs, and subscription strategies
Lead digital store merchandising, content, user experience, testing, technical infrastructure, site operations, ADA compliance, search, bundling, and cross-sell/upsell optimization
Analyze site performance, product performance, and consumer behavior
Lead, mentor, and grow a high-performing DTC team
Partner cross-functionally with Product Marketing, Brand Marketing, Creative, Finance, Technology, Inventory, Forecasting, Operations, Customer Service, and senior leadership
Align DTC calendars with launches, promotions, exclusives, and brand moments
Identify growth opportunities through customer data, sales trends, and competitive analysis
Champion new technologies and DTC innovations
Report to the VP, DTC

Requirements

What you’ll need

8+ years of experience in ecommerce and/or digital marketing, with demonstrated P&L ownership; Beauty, wellness, or CPG experience strongly preferred
4+ years of team leadership experience, managing managers and individual contributors across multiple functions
Proven track record of owning and growing a DTC P&L, with measurable success driving revenue, margin, and customer growth
Deep expertise in performance media (paid social, paid search, affiliate) and CRM/lifecycle marketing, including hands-on or agency management experience
Strong understanding of DTC best practices, ecommerce platforms (Shopify Plus preferred), and analytics tools (Google Analytics, ContentSquare, etc.)
Experience with CRM platforms (Klaviyo, etc.), loyalty/subscription programs, and customer data platforms
Demonstrated ability to build and manage media budgets, attribution models, and incrementality testing
Strong communicator with the ability to present strategic ideas and financial performance holistically across all levels and functions
Proven success working cross-functionally in a fast-paced, entrepreneurial environment
Champion of new ideas and deep sense of curiosity
Collaborative and solution-oriented mindset
Strong project management, analytical, and presentation skills

Benefits

Comp & perks

Competitive salary and bonus program for full-time team members
Flexible hybrid work environment with opportunities for collaboration and growth
Inclusive culture that values diverse perspectives and celebrates individuality
The chance to be part of a fast-growing, award-winning global beauty brand