Manager, Brand Strategy – Body, Hair & Play Zone

Sol de Janeiro

. Lead strategic planning and integrated go-to-market development across applicable Body, Hair & Play Zone products .

Posted 11/11/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $100,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic planning and integrated go-to-market development, with a strong focus on consumer insights and cultural relevance to drive brand growth and engagement. Proficient in managing product-category budgets and evaluating campaign performance to optimize marketing strategies.

Highest-signal resume keywords

Strategic PlanningGo-To-Market DevelopmentConsumer Insights AnalysisCultural Relevance EvaluationBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Strategic Brief DevelopmentPortfolio Narrative DevelopmentConsumer Behavior AnalysisMarket Performance EvaluationCampaign Performance Metrics

Soft Skills

Strong Consumer InstinctsCross-Functional CollaborationCreative Problem Solving

Industry Keywords

Body Care CampaignsCulturally Relevant StrategiesConsumer EngagementCultural PartnershipsMarket Dynamics

About the role

Key responsibilities & impact

Lead strategic planning and integrated go-to-market development across applicable Body, Hair & Play Zone products
Translate business priorities, consumer insights, innovation pipelines, and brand objectives into culturally relevant strategies, activation territories, and integrated launch plans
Establish the consumer journey touchpoints for cohesive strategies that recruit new consumers and retain loyalists
Develop strategic, disruptive, culturally relevant, and commercial go-to-market plans
Serve as strategic architect for body care campaigns and initiatives
Support long-term category vision and strategic growth agenda
Identify opportunities to strengthen portfolio differentiation, relevance, and consumer engagement
Partner with Product Marketing on innovation strategies and broader business objectives
Lead strategic briefs and go-to-market plans for major launches and campaigns
Drive cross-functional planning with Creative, PR, Social, Influencer, Media, Talent, Retail, Ecommerce, and Regional teams
Monitor consumer behaviors, trends, category dynamics, competitor activity, emerging brands, and market performance
Develop culturally grounded activation territories and actionable marketing opportunities
Identify and support cultural partnerships across earned, owned, and paid channels
Own product-category budgets and manage related contracts
Evaluate launch and campaign performance and recommend improvements

Requirements

What you’ll need

Education is required, but no specific educational credential is stated
Strategic planning and integrated go-to-market development experience
Strong consumer instincts and ability to translate category insights into brand growth opportunities
Ability to develop portfolio narratives covering category priorities, hero franchises, innovation platforms, consumer opportunities, and growth drivers
Ability to develop integrated strategic briefs and go-to-market strategies
Ability to analyze consumer behavior, cultural trends, social conversations, category shifts, consumer research, and market performance
Ability to evaluate cultural partnerships for audience alignment, cultural relevance, brand fit, business impact, and scalability
Ability to own product-category budgets and manage contracts
Ability to evaluate launch and campaign performance using brand awareness, consumer engagement, launch performance, earned impact, partnership effectiveness, and sales metrics

Benefits

Comp & perks

Competitive salary and bonus program for full-time team members
Flexible hybrid work environment with opportunities for collaboration and growth
Inclusive culture that values diverse perspectives and celebrates individuality
Equal opportunity workplace
Accommodation support during recruitment and employment